5 things we learned from the most successful crowdfunding campaigns

04 Sep 2014
| Last update: 25 Sep 2015

You learn best through your own experiences. Or the mistakes of others. Or through the success stories of other people. Today, we are going to talk about crowdfunding campaigns, and see what are the 5 things that the most successful campaigns taught us. A campaign is definitely not easy-peasy, but there are definitely some guidelines that will help you achieve success.


1. Be active during your campaign

This is a lesson that comes from The Carpenter Collection, a campaign that raised $73 567. Being active during the campaign, will bring you traffic constantly, and will increase the chances that your project gets funded. If you think that by launching the campaign, your job is done, you’re wrong. Sitting around, waiting for a miracle to happen, will only lessen “your funding potential”. People, the backers, sponsors, and partners will take you seriously, if they see that you put time and effort into responding to them. For more inspiration, check out these lessons learned from 5 Kickstarter campaign.

2.  Make a list with media publications you want to involve before you start the campaign

Media is going to help you a lot with the visibility during your crowdfunding campaign. Reach out to bloggers, influential people, and press that writes about the subject that your campaign is built on. You need to make that list ahead of time, because it will take you a while, and you definitely don’t want to waste time from your ongoing campaign to do research on things you could have done beforehand.

3. Choose the platform that best suits your crowdfunding campaign

Kickstarter and Indiegogo are the leading  crowdfunding platforms at the moment. The thing is they are different. You need to choose the service that will do justice to your campaign all the way. Depending on your goal, you want to choose the platform that will provide you with the most benefits, and also reduced costs.

4. Make an awesome video


Does the video of the campaign matter that much? Well, yes. It’s the first thing people see when they go on the campaign’s page, “and the only thing people see if they are casually browsing through your campaign”, says Eve Symington in an article for CrowdCrux. Even a stranger that doesn’t know anything about your campaign, can be convinced by a quality content video.

5. Deliver your product

There is nothing more annoying than helping people who promised something in return, and to later find out that they disappeared. It’s even more frustrating when you give someone money, and then you never hear of them again. Don’t be that guy. As soon as the crowdfunding campaign is over, it’s time to work hard to deliver your promises to your backers.

What lessons have you learned from other campaigns?

I think that we now have many resources at our disposal, so as to avoid making the same mistakes over and over again. But unfortunately, human nature somehow kicks in, and makes us repeat them.

There are a lot of successful crowdfunding campaigns out there. Some of them turned out to be a success, even though they didn’t have a well defined plan. What’s the most precious lesson you learned from a campaign? What’s your favorite story, which you’d want to share?

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Ana Darstaru

Content Writer at Squirrly
Ana has a strong sense of pragmatism and realism. Aside from the articles she writes for our lovely clients, she also loves testing new beauty products, and is obsessed with Pulp Fiction.
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  • Bill Huston (@BillHuston1)

    September 30, 2014 at 2:36 PM

    Learning for the successes and failures of ourselves and other is a true value, but so many of us don’t implement what we have learned. I too, am guilty of this, human nature, I hope. The list of best practices was spot-on and very insightful. One good practice for all people that are running a campaign or thinking about running a campaign is to study the best practices of others that have had successful campaigns.

    • Ana Darstaru

      October 1, 2014 at 1:03 PM

      You’re right, Bill. It’s human nature to make the same mistakes over and over. Hopefully, overviews on other crowdfunding campaigns will help people understand better what works best.