Seasoned entrepreneur, growth hacker, writer, archer and inbound marketing adept. Mini MBA from ESCP Europe.
Latest posts by Florin Muresan (see all)
- Making Headline Generators Work Awesome At Bringing New Article Ideas - December 10, 2013
- Lesson 2: Creating an Infrastructure for Idea Generation Part 2 - December 8, 2013
- Lesson 1: How Creating An Infrastructure for Idea Generation Makes You Harvest More Ideas - December 6, 2013
As a content writer, when you’re bored or just want to have some fun, you can play with some headline generators.
Perhaps you’ve already done it before. Today, I’m going to show you how headline generators can actually serve you your next big idea.
The problem when you start feeling like an over-worked artist is that you don’t get to think out-of-the-box anymore. That’s what makes it a lot harder for you to come up with any new ideas for your content marketing.
As I said in the previous lessons, this new course will help you with idea generation. Now that you’ve learned about infrastructure for idea generation and how to build your own, we can finally move on to finding ways to generate new cool ideas.
What better way to start, than with something that’s a lot of fun to use?
Context: Are you serious about Headline Generators?
Yes, and also Yes!
How can I be serious about these weird little things? Well, it’s pretty simple. You don’t have to think of them as the most intelligent pieces of software, and the best part is: “You don’t need them to be amazingly intelligent”. You want them to help you out with coming up with new ideas. That’s a task which they do perfectly.
It might be weird to think that simple text generators will help you in the long run to make some nice Moola Moola, but they really do. Because they don’t get tired. They’re friends with their tunnel vision. They’re not afraid to write out random stuff.
You, on the other hand, are a whole different story. Sometimes, you’re unable to come up with new ideas because you have an amazingly stressful day that leaves you drained out of all possible energy, and not even coffee can save you at that point. You’ll generate exactly ZERO new ideas in that state.
Other times, you wonder why you can’t generate new ideas and the answer is simple: you’ve been searching for so long in just one direction, that you started to have tunnel-vision and you’re unable to see anything else.
One other reason why you might have failed at idea generation recently is that you were afraid to just write down random stuff, because, well.. you should be more serious. Being a content writer is also about experimenting random stuff and having fun with random ideas.
As I stated earlier, headline generators aren’t influenced by any such inflictions, so even though they’re dumb, they can still be of great help with making you generate new ideas for your wordpress site’s overall content.
Oh yes, and also as you will see in the text lines that’ll follow, using headline generators also helps you get better social engagement to your articles and also more traffic, because they’re always using formulas that work for grabbing attention.
Examples of HeadLine Generators
Okay, finally we got to my favorite part. I’ve been using one of these headline generators 3 years ago, and I really liked fooling around with it, using it to support me in my idea generation process for new articles.
When I think about it, at my last startup (the one we built before Squirrly), our blog managed to be consistently updated and it grabbed a lot of traffic. I’m not saying that all of these things happened due to using one of these generators, but they sure did help towards those results.
Keep an open mind.
Start the countdown. No, wait, that can’t be right. Let’s start the count-up.
Check them out. Fiddle with them a bit.
Don’t just randomly generate stuff. Think. Capture.
I hope you tried them out and had some fun with them
Now let’s put them to some real use. Remember: they’re supposed to help you with idea generation.
If you’ve taken the first lesson from this course, then please go ahead and open up your Editorial Calendar.
Think of the keywords and the topics that you want to build your new content around.
Now go to one of these generators and input some of them there.
When you get something suitable, write it down in your Editorial Calendar.
Each time you get some new line generated, think how you can adapt it to your topics/keywords and try making a new article idea out of that.
Next, you’ll see how I use these tools to come up with new ideas. It’s very simple, and you can start doing this right away.
Here’s something that I did, using the second generator I showed you there:
Come on, wouldn’t you just like to read the article called: “10 Ways People Have Gotten Rich Exploiting SEO” ?
That would make a great article. What I’ll do now is to copy this title idea into my editorial calendar. When I’ll have the time, I’ll browse back to it in the editorial calendar and start building a serious article around that idea.
But it’s a new idea that I’ve just generated, using a headline generator. So it seems to work.
Now I can play around and come up with more new article ideas as well.
This new one needs a little bit of re-work.
It sais: “The Simplest Ways to Make the Best of Idea Generations”. Well, that’s not exactly a great idea (idea generations, what’s that?!?), but let me:
Hmm, let’s call it: “The Simplest Ways to Make the Best of Idea Generation Processes”. Now that would be a great article to have for the class, right?
Since we’ve just established that after thinking about what the generator showed me I managed to come up with a great new idea for an article, I’m going to capture it in my editorial calendar. Later on, I can refer to that entry and build content around it, find pictures, use Trello to turn it into a Rich idea, etc.
Your titles will start attracting more Likes, Shares, RTs, views
The happy part to all this is that these generators help you come up with new ideas for fresh content, but they also help your new articles get more likes, shares, RTs, views and other social media love.
Kinda changes your opinion when it comes to headline generators, doesn’t it?
Try it out for yourself. See how it works. This could be a new way in which you’ll easily generate ideas.
More about idea generation in the next lesson. See you then.