Lead generation from your website has always been the spawn of nightmare
Come to think about it what’s lead generation anyway? To put it simple it’s generating interest. It used to be called buzz. It was kind of like a first cousin twice removed of advertising. Nowadays in the online realm it’s similar to a very distant uncle of inbound marketing.
Below you got the 5 nuts or principles of lead generation. Like any nuts, best served with a cup of hot chocolate.
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