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7 Proven Tips For Writing Engaging Content

You go online and all you can see is content. Bad content, good content, engaging content. It’s all there.

It’s like being in Times Square in New York City. All you see around you are gigantic colorful billboards that want to suck you into their fantasy. It’s a battle of who’s the biggest or prettiest and you just stand there not knowing where to look first.

The same thing happens with online content. Even though it’s too much and you feel like you’re lost, there is little content that successfully manages to draw your attention to its story.

You’ve probably read a few articles (or tens, or hundreds) that were so good you just couldn’t stop reading them. The problem is that (and I’m sorry if I offend anyone) some articles are so bad that they shouldn’t even be on the Internet.

But it's not just that they're bad, they simply don't add any value for the audience. Click To Tweet

If you want to create content, at least make sure that you’re not wasting your time writing something only you would read.

Why You Want to Create Engaging Content

Now, let me tell you what my tips are for writing engaging content:

1. Tell a story

Storytelling is one of the most powerful ways you can engage your audience. You probably tell stories every day to your friends, family, and your colleagues. So why not use this technique to be closer to your audience?

Stories are known for prompting emotion in order to relate to the audience. There are certain descriptive words you can use. Verbs and adjectives, when used effectively, trigger senses and emotions that make the readers feel like they’re living the story.

You don’t need to make up stories. Every little thing that happened to you (maybe even the morning you start working on an article), you can use it as a starter for your storytelling journey. Or something from your past. No matter what story you decide to tell, you have to tell in such a manner that your audience truly connects.

2. Provide solutions for your audience

Your time is valuable. With so many distractions around you and so many tasks to do before the end of the day, the last thing you want is to waste your time reading pieces of content that teach you absolutely nothing.

Treat your audience the way you’d want to be treated. If they click on your article, it means that they hope to find a solution to one of their problems and your headline suggested that you have the answer.

Make sure you come up with solutions to what they're concerned about and don't evade the subject. Click To Tweet

3. Write long-form articles

Once upon a time (meaning when I started working for Squirrly), we (the content team) used to write shorter articles that had 500 words, and also articles that had more than 1000 words. Now that I look back I think to myself: how could I possibly fit all of my thoughts and knowledge into only 500 words and still provide valuable information to our audience?

I remember that it would sometimes take me 200 words just to write an introduction. Click To Tweet

Of course, the length of your articles depends upon the topic, but from what we’ve noticed after analyzing the articles we wrote, the ones that were the most appreciated had over 1000 written words.

And it makes sense.

A short article is somewhat questionable, whereas long-form articles give you the possibility of engaging the reader and giving him a more in-depth view on the topic.

4. Be honest and transparent

Buffer’s blog is one of the best examples of why you should be honest and transparent.

Their content is always straight to the point. They provide specific examples to their audience on what works for them, and what doesn’t. They are so transparent about their company, they even made the salaries of their employees’ public knowledge.

By being honest and transparent through the content you produce, you will also reveal some of your secrets, which if done strategically, is a major advantage. People love insights that they wouldn’t normally have the opportunity to find out.

Being open about how you do what you do will bring your audience closer to you. Click To Tweet

Of course, you don’t have to reveal all of your secrets, but I’m sure there are some tricks you use that you can share with your readers.

5. Use visual content

If you have a long-form article, whether it has more than 1000 or more than 2000 words, images are going to make it easier to read.

If someone clicks on your article and all they can see are endless rows of words, this will overwhelm them and leave them thinking that it’s too much to read.

Most readers don't have the time for that. Click To Tweet

What you can do:

6. Make your articles easy to read

When you have a long-form article, it’s important to edit it so that it’s not in bulk. Long paragraphs are hard to read because it requires more focus and extra effort. Since many readers have a short attention span, you will lose them if you don’t format your article so that it’s easy for everyone to scan it and find the most important takeaways.

Here are some of the most used techniques you can use:

7.  Calls To Action

Last, but not least, what will engage the most with your readers is the Call To Action.

In the Call To Action (whether you insert it at the end of the article, or in the middle), you need to convince your audience take action. Perhaps you want them to comment on your article, like it, share it, subscribe to your newsletter, or buy one of your products.

If you manage to get your readers to take action, then you’ve successfully engaged them, and by doing that, you have also provided them value, which has become a rare thing these days.

Analytics will be your friend

If you want to know what works for your articles and what doesn’t, tracking your analytics is the way to go. By analyzing the information you have there, you will be able to tell which articles were the most successful and why.

The conversion rate and bounce rates are also strong indicators of how engaging your articles are. Click To Tweet

Now that you know how you can write more engaging content, go ahead and apply these tips, and let us know how it went for you. 

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