Recently, online marketing pivoted and began to focus more on behavior and engagement on social media. Therefore, in order to make the best of your strategy when promoting your product, you need a few helpers. Not furry, adorable, ones like in stories, but close enough.They are called social media tools and here are some you definitely need this year. Click To Tweet
They range from user analytics to content analytics, so all we can say is: sit back, relax, take a few notes and enjoy.
Useful Social Media Tools:
You can find good analytics regarding Facebook insights for your business: how to optimize your time and the strategy you want to use.Because most business owners and brands are using Facebook as an important part of their strategy, accurate analytics are very important.
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Komfo is the first on our social media tools list! They offer a free Facebook analytics tool that provides valuable insights to make the best of your Facebook campaigns.
Cool features this app has:
- Analytics for fan
- Viral amplification
- Spam score
- “People talking about this” score
- Overall reach measurements.
We continue our social media tools list with Nimble. Do you believe that your business is in need of a reliable, multi-platform, web based Customer Relationship Management tool? Or it may be that the platform you currently have might need some engagement tools. If so, Nimble is the perfect program for you.
If not convinced, check out what their website says:
“Nimble simply works for you and your team by automatically creating an Intelligent Relationship Platform. It gathers your team’s contacts, calendars, email and social interactions with social profile details from everywhere.”
Cool features the app includes:
- Contact management
- Social listening
- Unified inbox
- Activity management
3. GPlus Data
Our social media tools list continues with GPlus Data. What’s awesome about this one is the fact that you can track G+ data and run a number of interesting reports in real time. And what’s even better, is that you can not only look at your page, but you can have a peak on your competitor’s page to see what they’re doing.
In addition, it allows you to identify the largest communities on Google+.
Other information provided:
- Most active people
- Most active pages
- The most active parts of the country/world
- Top posts on Google+
- Most active hours
- Your followers’ growth
- How many updates and shares you have
Because Twitter doesn’t have a special page for insights, like Facebook, we added Twitonomy to our social media tools list.What's great about this tool it that it provides you insights about anyone on Twitter. Click To Tweet
All you have to do in order to use it is to enter their site and log in with your twitter account and then enter the account or the hashtag you want to research.
- Most retweeted tweets
- Most favorited tweets
- Most engaging users
- Most influential users
- Most active users
- Top hashtags.
If you use Twitter for your marketing strategy and you feel like you’re not using hashtags effectively, then RiteTag is one of the tools that is a must from our social media tools list.
When starting to craft tweets and add hashtags, RiteTag will indicate the effectiveness by using a color-coding system.Green is great, blue is good, red is overused and grey has a low chance of discovering. Click To Tweet
It offers you a 30-day trial, but you can buy it afterwards.
If you search a hashtag on Twitter (or Google or anywhere), RiteTag will offer you:
- The number of unique tweets/hour
- Potential views/hour
- Tweets with images/hour
- Tweets with links/hour
- Tweets with mentions/hour.
You know hashtags are really important. If you are picking the right ones, you will grow your audience in no time. Don’t believe me? Our Squirrly CEO, Florin, wrote an article about this. You can find it here.
If you feel like you don’t have enough time to get the readers you want for your blog or don’t know how to manage your accounts, you can always hire somebody to do it. If you are starting to shrug and think about it, well…we can help you. No, seriously, we can.
Squirrly’s blog has 300 unique readers per day, thanks to its social media presence and SEO Optimization. And yes, we would love to share our knowledge with you and to help you achieve as many and perhaps even more. If you are interested, please feel free to write to us, here. Looking forward to hearing from you!
6. Atomic App Reach
The Atomic App analyzes the emotional appeal of your title, checks your spelling, grammar and will assess the type of audience for your blog (Genius, Academic, Specialist, Knowledgeable or General). The app will offer you an overall score from 1 to 100.
Last but not least from our social media tools is the new feature of Sysomos, Tweet Life.
Tweet Life allows you to analyze and understand the life of a tweet: from where it goes to who through a wave of retweets, tracking it from the very start.
- Ability to determine possible influencers and top amplifiers.
We hope they will help you to achieve the desired amount of engagement for your social platforms.