9 Tips For Writing User-Friendly Content

9 Tips For Writing User-Friendly Content [+1 tip bonus]

16 May 2014
| Last update: 25 Sep 2015

The content of your website is your no.1 sales tool. Photos, implements, and other entertaining things can be crucial in creating attractive site visibility and efficiency, but the content is what sells. Appealing and user-friendly content permits your viewers to discover more about your products and services, and also how your company can satisfy them.

Content has a big influence both related to the way in which users interact with your website and how viewers can figure out what you present and the essence of each of your website pages. Even as valuable as effectively optimized content is for search engine rankings, being aware of the user-friendly content is crucial for obtaining good conversion rates.

user friendly content

1. Voice:

The content of your website must be composed in a compatible voice on each page. It should be a voice which is generally compatible with your industry and works well with your intended audience.

2. Active words:

Wake up with new leads from the content you publish.


In order to involve the user with the content and getting them to participate rather than only reading passively, you should use active words. The content of the site should have many active verbs which motivate the viewers to be active.

3. Typographical errors:

Your website shouldn’t have any typographical mistakes. Even spelling and grammatical mistakes can give the impression of a need for professionalism. In order to sustain thorough credibility in your website, these types of errors must be avoided.

4. Skimmable & scannable:

Ahead of  reading each word, visitors just skim through and scan content to discover if anything really appeals to them. Where feasible, write short paragraphs, headings, bullets and maintain a basic reading level.

5. Customer focus:

Display your content so that it relates to your viewer’s general desires and needs. Concentrate on the viewers, not on you or your business.

6. Personality needs:

Speech which relates personally to each of your viewers should be used in your content. Giving information which particular personalities desire assists in relating to those viewers more directly and urging them to go on through the conversion procedure.

7. Benefits vs. features:

Cite the advantages your viewers will gain. Avoid describing only what your product or service does, but instead the benefits your viewers will receive from your product or service.

8. Spammy text:

User-Friendly Content must always sound natural without seeming overloaded with keywords. Don’t keep the content hidden on the page, but utilize it efficiently to promote sales.

9. Calls to action:

Every page needs to have a finish and at least one invitation to respond. After you have adequately given the necessary information, urge the viewer to follow through with the action you hope for.

Bonus Tip For Writing User-Friendly Content:

user friendly content

As often as you can, but just when applicable, link your text out to other locations of the website as they are recognized within the body text. Carefully link out to outside sources which reinforce the information you are giving.

Too many times site owners decide to minimize the content. They get the idea that photos, tools and products are just what the viewers are looking for. Of course, these are valuable parts of the sales procedure, but the text is important, too. Text which is effectively generated enlightens and stimulates. It attracts and motivates. Even more than that, text sells.

Do you have any other tips for writing user-friendly content? Please let me know in the comment section 🙂

Andreea Muresan-Leau

Andreea Muresan-Leau

Online Marketing and Community Management at Squirrly.co
Happily managing marketing @SquirrlyHQ (http://www.squirrly.co/ ) - Apprentice of the Delivering Happiness Movement. iHeart #wordpress. Also, #GoT
Andreea Muresan-Leau

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