Latest posts by Alexandra Nicola
- Lesson 4: Getting Better at Expectation Marketing, an Actionable Plan - October 5, 2017
- Lesson 3: How to Audit Your Site to See If You’re Doing Expectation Marketing Right - October 2, 2017
- Lesson 2: Why Is Expectation Marketing Important For Your Business - September 27, 2017
I have been writing about different ways in which a small business can do great content marketing and WordPress SEO. But who am I kidding?! Most people out there don’t have the opportunity to just say: “Hey, I’ll call an agency to help me with this part!”.
Most bloggers and site owners are a one person army that has to tackle all the problems of promoting and making the most of their online business on their own. So, can you do this on a strict small budget and actually see some WordPress SEO results? The answer is YES. Let’s see how.
Decisions, decisions, decisions
If your whole content marketing, social media and optimisation team consists only of yourself, what you need to do first is to make some clear decisions from the very beginning.
Decide how much time you can invest in your online business on a regular basis. You might have a job or you could be a student at the same time, so you need to decide how much time you are going to spend on the WordPress SEO, content creation and social media promotion.
With limited resources, choosing to expand to a big number of platforms isn’t a smart idea. Rather than doing that, you should have a clear idea of your audience. Who are they and where can you find them?
From there on you can decide what are the social media platforms on which you could find them. Search a demographic infographic on social media on the internet and make a rough estimate. Or start promoting your first articles and then decided based on concrete numbers which platform help you the most.
If this WordPress SEO situation is too ambiguous, you can go with the most popular ones, such as Facebook, Twitter, Google Plus, or even YouTube.
Getting started with WordPress SEO
Many aspects of Search Engine Optimisation are connected to creating a good structure from the starting point. Make sure your site has a sitemap, a robot file, and that your site can be indexed by search engines. Or better yet just install our WordPress Seo plugin and get the job done faster.
If you already have the site, you can check how it’s is doing for free on ContentLook. The platform will give you a clear view of all the aspects of SEO, links, authority, blogging, traffic and socialisation. It also offers actionable insights on how to improve your site.
If you establish this from the start, then, from here on, your SEO work will be much easier. As you may know, WordPress SEO has two major parts: the on-page and the off-page optimisation.
Consistency in content creation
Depending on your schedule, decide on how often you can create content. Remember this is not your only task in the on-line world, as WordPress SEO and social media require time as well.
If you decide that you are going to create only one article a week it’s ok, but be consistent. Don’t skip one week just because you were too busy or too tired. It is very important for your audience and for Google as well.
To help you stick to your program you can start building an editorial calendar. This way you will answer some other important questions, such as what you want to write and what you plan to achieve with all the content. You can add some useful WordPress SEO tips to each post ideas, like what keywords you are going to focus on.
After you have created your articles, you need to promote them. I know, once again, the size of the workload I am putting on your shoulders.
But the truth is that if you don’t do this part, all the others will have been in vain. How do you think people will know about your work if you don’t promote it yourself?!
Ask friends and colleagues to give you a helping hand with a like, a share or a re-tweet. In WordPress SEO this might not influence your site that much, but it will boost your authority and traffic.
Don’t expect people to help you if you aren’t active from the start. Share people’s materials and become friends with them. You should also explore many sites. You’ll learn different concepts about WordPress SEO and your field, and your comments might bring you a link back to your site.
If you decide to tackle the online world on your own, make sure to stick to the right decisions from the very beginning.
Be honest with yourself and realise how much time you have to offer this project. Consider also that even if your resources are limited, what is most important is to make the most out of them.
Focus on your efforts and on the important aspects, like Content creation, WordPress SEO and the right social media promotion.
Do you have any questions? Can’t wait to hear them all in the comment section.