Did you know that 60% of marketers create at least one piece of content every day?
If you’re one of them, you know how much time-consuming this job can be. So, the right branding tools for busy marketers can make a real difference.
Most people are highly productive between 9AM and 12PM. Do people stop working after 12 PM? Well no, but productivity tends to drop massively.
You should also add another interesting fact to this equation. In the last 20 years, working hours have increased by 15%. The opposite goes for leisure time – decreased by 33%.
Time management has reached vital importance.
You can find tips and tricks on how to achieve more in less time everywhere. They’re usually simple: Create to-do lists, take short breaks to clear your mind and so forth.
Now “branding tools for busy marketers” sounds a bit different. They focus on the productivity side. Think along the lines of improving the way you do things. Getting everything done faster and better means you’ll have more free time on your hands.
Long work hours may impair personal health and cause high-stress levels. In the US, most full-time workers devote 60% of their day to personal care. How can you reach the same work-life balance? Easy! You need the right tools.
Branding Tools That Expert Marketers Use
Before we go more in-depth, I think you’ll agree it’s a good idea to let you know what tools I’ll mention in this article.
In no particular order, the tools for busy marketers presented in this article are:
Sumo - Your one-stop shop for website apps
InstaPage - A landing page builder that requires no coding skills knowledge whatsoever
SEO by Squirrly - A powerful SEO - and so much more - plugin for WordPress
ContentLook - A content marketing website analyzer
Pixlr - A powerful online photo editor
So, if you’re interested in what these tools do and what expert marketers love about them, stick around.
Let’s take them one by one:
Sumo - 12 Tools in One
There’s no solid evidence, but it seems every marketer has heard about Sumo. It’s a suite of 12 tools to help you grow your website traffic. It has tons of useful features for marketers.
- A list builder
- A buy button
- Google Analytics
- A heat map
- Image sharer
- Contact form
- Smart bar
- Content analytics
- Welcome Mat
- Social sharing
Sounds great, right? AirBnb, theChive, and Social Media Examiner are just some of the big names using this tool. But it’s important to look further than the brand names.
Marketers are relying on this tool to improve their work, so it has to be great – not just in terms of features. It has to help them save time too.
Sumo does that by automating many of the processes involved in content marketing.
The List Builder turns readers into email subscribers.
It is fully customizable and has a cool smart feature. That enables it to detect when a user is about to leave your website. A nice looking pop-up asks them to subscribe to your email list.
It works on mobile devices as well. That’s important, as there are almost 2 billion users worldwide.
When you’ve reached the desired subscribers mark, you’re one click away from integrating your list with your email marketing service.
The Buy Button is a feature that lets you sell anything on your website.
It is completely customizable and it’s interesting to see that Sumo doesn’t ask for a cut. It also has a nice A/B testing feature – you can find out how to increase the conversion rate.
Google Analytics does exactly what the name suggests.
It enables you to see your analytics data without going to Google Analytics. Furthermore, the plugin highlights the important data you should be tracking.Sumo automates many of the processes involved in content marketing. Click To Tweet
Heat Maps gives you useful insights about where your audience is clicking.
This feature is great when you’re building custom landing pages. Being able to place the right widget in the right spot can make a world of difference. It helps you find out where you should place the CTAs. All this leads to increasing your conversion rates.
It helps you find out where you should place the CTAs. All this leads to increasing your conversion rates.
Image Sharer is a cool feature that can get you more traffic.
Users can’t really share those beautiful pictures you use in your posts. But this plugin gives them this ability. They can share the image they like the most with a simple click and link back to your website. A must-have feature for the food and fashion industry!
The Highlighter is a cool way to get pieces of your content shared on social media.
Let’s say a user loves one of the phrases you used in your latest post. They simply need to select it with their mouse and then share it on Twitter, Facebook and so forth. Of course, the share will link back to your post.
The Contact Form makes it easier for your readers - or customers - to get in touch with you.
It is highly customizable so you can get that premium look you’re striving for. You also get an auto-response feature. Whenever you get an email through this feature, the sender gets a response from you.Sumo helps you find out where you should place your CTAs. Click To Tweet
The Smart Bar sits at the top of your website. It's a cool tool that enables you to constantly remind visitors to take action.
You can use it to grow your email list or to incite readers to check out your new blog post. You’ll be amazed what a powerful call to action and a reminder can do.
Content Analytics is one of the most insightful tools Sumo has to offer.
It provides great information regarding how much of your content actually gets read – the attention span in 2015 was 8.25 seconds.
The same data outlines that if your web page had about 600 words, only 28% of it was actually read. So knowing exactly where your readers stop is extremely valuable today.
The Welcome Mat displays a fullscreen call to action.
Many experts use this to boost their conversion rate.
It shows up when the page is visited and it is fully customizable. You can place a call to action to increase your subscriber list. The tool is 100% responsive since it covers mobile readers too.Sumo lets you know how much of your content is actually read. Click To Tweet
The Discover tool enables you to get more traffic.
What Sumo does is place your content on other websites using it. Once you join, your posts will recommend others’ related content to your readers.
Your content will be recommended by others and so forth.
The more traffic you send, the more credits you get. These can be used to get even more traffic. It’s a win-win situation.
Share is a social sharing tool.
You can link up to 16 social media networks on which readers can share your great content.
The more shares you get, the more viral the posts become.
It also analyzes which share buttons are the most used every day and prioritizes them.
Phew! We finally made it!
12 tools to rule them all.
It’s a great thing they’re grouped under the same hat. This gives you a better overview. But the most important part is the automation. This is the real time-saver. This is what we’re all looking for.
Sumo gives you useful insights about how users navigate your website. It enables you to grow your email list faster than ever and integrate it with just one click. It helps you get your killer content viral. If that doesn’t boost your traffic to high-enough rates the Discover tool has you covered.There's no solid evidence, but it seems every marketer has heard about Sumo. Click To Tweet
Instapage - Probably the Best Landing Page Platform
If you know your inbound marketing, you know that landing pages are a crucial piece of the puzzle.
Did you know that only 48% of marketers build a new landing page for each campaign? That number needs to increase.
This is where Instapage comes into play.
This tool allows you to create beautiful landing pages in no time. You get tons of templates which you can customize according to your needs. Their interface is easy to use and intuitive.
Here are the main features:
- Easy building – You only need a mouse and a keyboard
- Beautiful templates with great design options
- 100% responsive – The pages will look good on mobile devices as well (you can customize the mobile landing page too)
- No coding skills required
- Easy integration with CRM, and email marketing platforms
- Directly publish to WordPress and more
- A/B testing tool – Track, analyze, and pick the best version of the landing page.
All the above tasks can be completed with ease. You’ll save tons of time and design everything faster. You’ll get high-converting landing pages that are perfect for your campaigns.
SEO by Squirrly has recently reached the 100k users’ milestone. It received many great reviews, including from thought leaders like Neil Patel.
The most exciting part about Squirrly is its keyword research capabilities.
Most of us use Google’s Keyword Planner tool. But did you know that its solutions are for advertising?
If you want to write content that will rank well, Squirrly will help you. You will receive information about recent discussions, the competition, and trends about the keywords you’ve chosen.
Squirrly SEO is unique thanks to its approach to SEO and content at the same time. Moreover, you get to check the SEO requirements while you write the article – thanks to the Live Assistant.
If you want to write content that ranks well, Squirrly SEO is the tool for you. Click To Tweet
You also get weekly audit reports. They outline what website aspects you need to improve and also highlights what you’ve done so far. It’s great that you get tips on how to fix each aspect if necessary.
SEO by Squirrly also allows you to enrich your sitemap.xml file. You can add video content, for example. These settings need to be done just once. In case you’ve set everything up with another plugin – Yoast, for example, and still want to try Squirrly, you won’t lose anything. Squirrly will automatically import your previous settings.
It’s a great tool for professionals and beginners alike. You don’t need a background in SEO – you’ll earn it while using the plugin.
ContentLook - For Quality Content Analysis
If we’re talking about tools for busy marketers, we can’t leave ContentLook aside.
It’s a powerful evaluation tool for your entire website in regards to SEO. You’ll get extremely useful insights on what is working and what needs more work.
Here are its main features:
- Social Media Evaluation – ContentLook analyzes how well your posts do on social media networks. It calculates how many shares, likes, comments your posts have received across platforms. This helps you find out where you should be focusing your efforts.
- Traffic analytics – The tool evaluates your overall traffic. Nothing out of the ordinary, you may think. But it analyzes traffic in general and based on individual posts. Combine it with the above and you’ll find out what kind of content performs the best.
- SEO score – ContentLook lets you know how well optimized your content actually is. It then gives you tips and tricks on how to improve it. The higher the SEO score, the easier readers can find your content on search engines.
But the tool doesn’t stop there.
- You also get integration with Trello and Google Analytics.
- You can create and assign tasks for your blog posts and landing pages.
- You can create and analyze digital marketing campaigns. This is a great way to track all your objectives in a single place.
Pixlr - Powerful Online Photo Editor
Every marketer that loves his/her job is determined to create the best content possible. This often involves visual content as well. But time flies and you often find yourself unable to finish the touch-ups on that photo.
Pixlr brings the power of photo editors like Photoshop to your browser.
Creating stunning content for social media is much easier with this tool. You have all the needed functions one click away.
It’s amazing how much more beautiful pictures can get after you’ve processed them through Pixlr.
The tool is absolutely free and easy to use. The team behind it also blogs often, offering tips and tricks on how to use Pixlr to its full potential.
After reading all the details presented above about these five tools for busy marketers, there’s a natural question. How many tools do you use to achieve those tasks? If the answer is more than five, then you should improve that. The more tools you use, the more time you may end up wasting.
Sadly, yes, nowadays it’s all about time. The more you improve time-efficiency, the more spare time you’ll get to enjoy. And this is an important aspect if you want to keep a proper work-life balance. The less stress, the better you’ll feel.
Back to you: Let us know how you feel about these branding tools in the comments section below. Have you used them and switched to something else? Are you using them as we speak? Have any tips you could share with the others?
It would be great to learn from each other!
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