If you are still wondering if content writing services are able to help your business grow in the long run, then you need to get with the program.
Contrary to popular belief, more and more Online Content Directors and Managers are actually making the decision to purchase content from other agencies. But why would they do this?
After all, it’s their job to provide quality content.
Well, it’s important to mention that their job also includes other important tasks, such as establishing favourable relationships with the marketing department and supervising team members.
So it’s no wonder why some of them would rather pay for great content writing services in order to save time every once in a while.
Of course, there is more to it than just this. Don’t forget that investing in experienced content creation agencies also has plenty of other benefits to offer.
Content writing services come with great optimization
The majority of marketers out there understand how keyword placement works within an article. They know that in order for an article to attract many visitors, it needs to look good and contain plenty of keywords.
Just adding the keywords is not enough for proper SEO. And the worst part is that the strategy is changing constantly.
If you don’t happen to have enough time at your disposal to keep up-to-date with the latest developments in terms of content optimization, then purchasing content that is properly optimized is definitely a smart move.
Content writing services save you plenty of time
This has already been mentioned. It goes without saying that having more time at your disposal to deal with the management aspects of your position is more productive and profitable for the company.
This way, your team can take care of the marketing tasks that can only be done in-house.
Plus, let’s face it: Coming up with content on a daily basis can be tiresome and time-consuming, so having some help definitely wouldn’t hurt.
These services can potentially save the company money
Since you are most likely in charge of overseeing new additions to the marketing team, you need to first ask yourself: Can the company afford to hire an extra pair of hands?
With the cost and time needed for training sessions and paperwork, it can actually be more cost-efficient to just purchase content.
It all depends on the company’s policy and how many financial resources it can spare.
However, there is no denying that investing in agencies that provide content writing services will help any business prosper in the long run.
Online Content Directors tend to overlook one detail when it comes to purchasing content. Do you know what it is?
It’s web traffic.
If you do decide to invest in content writing services, then you need to know that they will not only be properly written, but that they will also drive a lot of traffic to the website.
This can be pretty tricky, since, usually, quality content will attract traffic by definition.
However, in order to make sure you get your money’s worth, you need to work with a content creation agency that guarantees you will get traffic with their content.
If you think they could easily lie about this, then just check their “Testimonials” tab. They wouldn’t have great reviews if they would do this.
So now that you know how important it is to only work with content writing agencies that promise you web traffic on top of quality content, you are ready to move on to the next question:
How much web traffic should you actually expect?
Well, simply put, it all depends on what types of services/products your business offers and what kind of target audience you want to work with. It's all about having realistic expectations.
For instance, if your business deals with plumbing services in a certain state or town, you cannot expect to get more readers than there are people in said state or town. If you would, then it wouldn’t be people who are part of the audience you are targeting.
However, if your business offers laptop cleaning services and software that helps people keep their operating system maintained, then it would only be normal to expect a larger number of views per day, a number that could reach thousands per month.
This is because people worldwide would be interested in the topics your blog might cover, such as laptop maintenance, and the aforementioned software.
Either way, knowing that you will gain enough traffic to achieve your goals is vital. More traffic means more leads and will ultimately lead to full conversions, provided you keep the audience engaged with more content.
Lead conversions result in:
- Increased profits.
- Increased client base.
- Word-of-mouth referrals.
- Better brand visibility.
So there is no denying that by investing in content writing services, you will actually be investing in the future of the company.
There’s one more thing you need to know if you want the content you invest in to bring you lots of new clients
And that’s that any content writing services you buy should come with a well-thought-out content marketing plan. This one is a bit tricky, since not all content creation agencies offer this.
In short, you should look for content creation agencies that provide access to additional services, besides content writing, such as online marketing and content promotion.
Also, some content agencies even go as far as offering additional social media messages with the content they provide. That’s definitely a sign that you have found a content creation agency you can trust.
If you don’t think that you need additional content marketing services and just have to stick to standard content writing services, then maybe seeing what sort of benefits content marketing can offer your business will change your mind:
- With enough content marketing, people will start seeing your business as an authority in the industry and you as a thought leader, giving you both more credibility.
- Content marketing can help you build a trust-based relationship with you audience, something that will surely lead to an increase in customer conversions and sales.
- With the help of these services, you will effectively improve the brand's image.
- People have an easier time trusting companies they consider as being more 'human'. Content marketing can help you achieve this, since people see businesses with an active blog and social media presence in a good light.
- Content marketing services will attract the exact target audience you need, namely people who are looking for the solutions you can offer.
Also, don’t forget that 54% of the most effective marketers have a documented content marketing strategy.
If all this still doesn’t convince you, then you need to hear about the most important benefit content marketing has to offer. In the words of professional copywriter and content marketing creator Barry Feldman, “Content marketing can help you make money”.
As superficial as it may seem, this is the main objective of any business. Without achieving this aim, no business can continue helping their customers.
Are you looking to learn more so that you can improve your skills and help your business grow?
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Do you feel like the time constraints and management issues you are facing can efficiently be solved by content writing services? If the answer is “Yes”, then you are one step closer to achieving success.
It also means that you are ready to start investing in content creation agencies. Schedule a meeting with one of our Content Strategies to find out how the Squirrly Agency can help you grow.