It happens! Making mistakes just happens! Even on your what-was-supposed-to-be-perfect website. The problem you face are duplicate titles. You might have this problem, without even knowing it; you might be reading this post, because this is the hindrance you face in attaining 100% SEO, and you’d like to know what it’s all about, what’s so horrible about it and how you can treat it and make sure it’ll never come again. I’m going to do this for you: watch and learn!
100% SEO: Focus on your article’s title
First of all, let me tell you how important your article’s title is and how you can design an optimized one, which would attract an audience and a high rank on Google. A title is always what appeals to your readers. It is the first thing they come into contact with, when surfing the Internet, hearing about what you’ve written, or landing on your blog. That’s why it should be excellently done:
- think about what your post is going to be about, and make sure the article’s title is relevant
- use the core-keyword in its composition
- try and make it fun and attractive. Give it an original twist.
- keep it simple. If you complicate things and your readers don’t know what you’re talking about, you’ll be doing more harm than good.
- try and keep it under 75 characters. Too long, too boring…
What are duplicate titles? Why are they a problem?
Duplicate content, of which duplicate titles are only one facet, can be a confusing problem for people surfing the web. When there is more than one version of a page indexed by the search engines, you suffer from duplicate content. As this happens, it’s difficult for the search engines to provide you with the relevant page for the search query. Although search engines try to provide users with relevant pages, so that they will rarely show duplicate pieces of content – even on Google, after a time duplicate content disappears – they cannot guarantee showing you the best results, as they are forced to choose which version they believe is fit for that query.
Duplicate titles appear when different posts have the same title or meta-description. For your site to be 100% SEO, you need to make sure that every page has a unique title and a unique meta-description. When you search on Google, you’ll see the title, marked in blue and a few words about that page: this is the meta-description.
You can look at Steve Wiideman’s video, which is very useful, as many times, the visual example is all we need to understand such things:
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Say your good-byes
It’s never easy to say good-bye to a good friend, but to a harmful deceiving one, it should be. You only need to know a few simple lines of advice:
Use Google Webmaster Tools
It can easily find pages with duplicate titles and meta-descriptions. Go to “HTML Improvements” right under “Search Appearance”
- Look for duplicate meta-descriptions and page titles
- Navigate to Diagnostics>HTML suggestions
- Find out if Google bot detected any problems with your title tags
- Go to Posts> Post Tags.
- Type the name of the title tag into the Search box to locate the one you want to edit or delete
- Update it!
I don’t want to welcome duplicate titles back into my life!
Of course, once you’ve fixed the problem, you don’t want to stumble again upon it. Here are some of the things you can do:
- Use the canonical tag, which will tell the search engines what version of a page you want to return. It is found in the header of a web page.
- You can also use the HubSpot COS and this will be carried out automatically.
This is all you need to know about duplicate titles and how you can achieve 100% SEO. Have you said your good-byes yet?