Do you use meta-tags?
Meta-tags are an essential part of promoting your content on the web, because they can help you boost your search engine rankings and affect the social media traffic on your site. There are Google’s snippet tags, and Facebook and Twitter have their own social media ones, which increase the amount of traffic you are getting.
Twitter Cards are great if you want to attach media experiences to tweets which link to your content. They help you richly represent your content within Tweets across the web and on mobile devices.
If you want to stand out from the crowd of tweets, you can use Twitter cards. They function in the same way as Open Graph tags. Apart from the 140-character tweet, they allow you to add some additional content. This adds a “View Summary” button below your tweet and people can click on it.
And when you click it:
There’s a Twitter Card for almost anything:
This tag has the same function as the og:type. You can describe the kind of object you are sharing: blog post, video, picture, etc.
There are, however, only 7 options to choose from: summary, photo, video, product, app, gallery, and “large version” summary.
<meta name=”twitter:card” content=”summary” />
It functions like og:title.
This serves the purpose of the meta title tag in your code. It should be appealing, like a good post title. Try not to repeat the same text you have in your tweet in this tag. Use up to 70 characters.
<meta name=”twitter:title” content=”Your title here” />
It functions in the same way as og:description.
This meta data descriptor is very similar to the meta description tag in HTML. Here you describe your content. Unlike a regular meta description tag, it won’t affect your SEO. (So, don’t spend too much time figuring out how to sneak in keywords.) However, it’s a good idea to make it compelling because you want people to click on it. Use about 200 characters.
<meta name=”twitter:description” content=”Your 200-character description here” />
It functions like og:url.
You set the canonical URL for the page you want to share. In other words, you define one page that all your shares will go to. If there is more than one URL for the same content, this comes in handy. .
<meta name=”twitter:url” content=”http://www.yourdomain.com” />
Add a picture to your tweet. You can choose a card with a smaller or a larger picture. If you go for the large option, make sure it has a resolution of at least 280x150px and that the file size is not more than 1MB. You can also add some text to the image to increase its value.
<meta name=”twitter:image” content=”http://www.yourdomain.com /image-name.jpg” />
How can the Cards be of your benefit?
They are great because they drive traffic and engagement to your site. They’re great for inbound marketing and they can also drive downloads for your apps.
How to use them?
On dev.twitter.com, you find out how to get started in 5 simple steps:
- Choose a card type you want to implement.
- Add the pertinent meta tags to your page.
- Run your URL against the validator tool to be approved.
- After approval, tweet the URL and see the Card appear below your tweet.
- Use Twitter Card analytics to measure your results.
How can Squirrly help you?
If you have WordPress, use Squirrly SEO. Don’t worry, the twittercards option of it is free.
1) Go to your WordPress Dashboard, at the Squirrly Tab, and click Settings.
2) Add your twitter account
Must be the same twitter account that you will use for creating your twitter cards, on Twitter 🙂
3) Click the Check Here Button
( yes, it’s the same image 🙂 but the Check Here button is right there. )
5) Click the Validate and Apply tab. Then, input the URL of your desired wordpress site there.
6) You will see that it started taking your site into account. Click: Request Approval
7) You may need to wait for a while. Usually this gets done fast ( under 1 hour), but it may take longer. I had mine validated in 2 minutes.
9) Tweet one of your links and look at how awesome it’s displayed.