Your company’s social presence has an impact on your business. Twitter is a great place to establish connections with influencers. According to an infographic created by KISSmetrics, “64% of Twitter users say that they are more likely to buy from the brands they follow”.
What are Twitter followers?
Following people is the first thing Twitter asks you after you’re done creating your account. A follower is subscribed to your tweets, he/she will receive your updates on their home feed, and he/she will be able to send you direct messages. Everybody wants to have more followers, but not everybody can get them.
Why are they important?
First of all, Twitter is a great marketing tool. The more Twitter followers you have, the better for your business. The fact that you have many followers means that you know what you’re talking about, and people approve of you. Profiles that have plenty of followers are more likely to be followed by others, because they are thought as knowledgeable. In business, more followers can bring you more sales. They can also bring you more business opportunities, by having more customers to address to.
How to grow your Twitter followers
Growing your followers will not happen overnight. You need to really invest time and effort into this.
The first step is to make sure that your profile page is complete. Upload a profile picture, in which people can see your face, or the company’s logo if it’s a page for your company. Then, complete your bio, and write what you do, and what are your interests.
If you want people to follow you, you need to share valuable content, because they will decide whether they will follow you or not based on what you post. When tweeting, it also matters when you do it. There are certain periods in a day when people are the most active, and they are more likely to see, favorite, retweet, or comment on your tweet.
Twitter is a great place, because you can join in discussions. If you’re attending some sort of important event, it would be a good idea to post live tweets from there. Make sure to announce that first. Twitter is the place where hashtags were born, so make sure to use them in your tweets. Don’t use more then 3-4 at a time, in a responsible manner.
Retweet other people’s content. You can ask others to retweet your content as well.
Most of the times, people find out about your Twitter profile from your website. Include a button that will direct visitors to your Twitter page. Or when you email your subscribers, let them know that you are active on Twitter and ask them to follow you there. This will increase the number of followers, over time, and it will also make people see that you put time and effort into your marketing activity (which makes them trust you even more).
These are some of the tips that will help you get more Twitter followers.
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