Lesson 9: The Box that Drives Your Content Strategy
Lesson 9: The Box that Drives Your Content Strategy 19

Lesson 9: The Box that Drives Your Content Strategy

27 Feb 2014
| Last update: 20 Oct 2016

The last two lessons that we’ve had are prone to help you out with your Content Strategy, especially at times when it becomes really hard to produce new content for your audience.

This lesson comes to continue the ideas that I’ve presented to you in the other lessons, and it will be something actionable that you can start doing as you read each idea that will follow here.

It’s going to be really hands-on and it’ll all be done with the help of a very special box.

The Inspiration Box

It’s an important part of the Squirrly product, and it’s no wonder really that thousands of people use it on a daily basis. It doesn’t just provide free images to use in your blog posts, it helps you enhance your Content Strategy and it also helps you save a lot of time.

How will the Inspiration Box help your overall Content Strategy?

The same as Google Alerts and Alltop.com

What do you mean?

I mean exactly that. You’ve gone through the last two lessons. You saw that both google alerts and alltop help you be up-to-date with the latest topics, articles, ideas and things that people share in your industry, so you can cut your research time in half and produce amazing content very fast. The Inspiration Box helps you do the same thing, and best of all you can do everything straight from your WordPress Admin dashboard.

Wake up with new leads from the content you publish.


Also, you can cut some days out of your editorial calendar, by assigning something like “I’ll do a Box Article” or something that sounds cool and makes you realize (when reading) that you will publish a fast article that’s inspired by the Inspiration Box from Squirrly.

content strategy

Now, on that particular day you can just open up your WordPress, click Add New Post and start building a great article, all by using the Inspiration Box.

Using the Box – How Integrating Your Work Inside WordPress Keeps You More Focused And Helps You Work Faster

Before we start, make sure that you have Squirrly SEO Plugin installed in your WordPress. If not, please go ahead and install it.

Here, I start showing you what steps you can take to use the integrated workflow of the Box:

1) Set Your Topic

In wordpress, go to Add New Post.

On the right side of the screen, you will see a box that reads: “Optimize for Keyword”.

Remember that in all the courses you’ve taken from us, I always said that you need to start thinking about your Keywords as Topics. One Topic => One Article. Hope that’s clear. If you have any questions about this idea: shoot me an email at florin @ squirrly.co

Okay. In the Optimize for Keyword field, make sure that you type-in your topic. Let’s continue with “cooking recipes for dinner”.


Hit <Enter>


2) Search For Images. Dare for More.

Great. Now you’ve set your topic in the software and the Inspiration Box now knows that you’re looking for all sorts of stuff that’s related to your “cooking recipes for dinner” topic.

Click on the button with a photo-camera that’s under the text field from the Optimize for Keyword box.

content strategy and visual

Don’t despair! 🙂 It just tells you that it could not find images that are copyright free AND ALSO related to your “cooking recipes for dinner” topic.

This feature right here can save you a lot of money. So use it well.

Dare for More

No, it’s not a Pepsi thing. Click the “Not Relevant” button you see there.

visuals and content strategy

A small text field appears. Write “recipes” there.

Hit <Enter>

content srategy with images

By clicking the green arrow you see under, you can keep bringing up copyright-free images and do a big research of potential images for your new article, straight from your WordPress interface.

content strategy hacks

And so on.. Play a little with it. After you’ll begin using it a couple of time, you will start noticing patterns. You will get some amazing insights and ideas on how to integrate this in your content strategy.

3) See what tweets go around in your industry. Think of inserting some, to be more Web 2.0 and have interactive content

Now let’s see what tweets we can find related to your topic “cooking recipes for dinner”.

Click the tweet button. It will start by displaying the last word you inserted in the “Not relevant” box, which in this case is “recipes”

content strategy documentation

You can see what people are currently talking about related to “cooking”. This will help you get a glimpse into what’s new in your industry and also it may help you find amazing content that people share a lot. Remember, you can use that to your advantage.

You can take some idea from there and give it a new spin, to make it interesting for your audience, while also not having to spend too much time doing  a lot of research.

Also, you can play there by using the Not Relevant button to find tweets related to all kinds of ideas like “pie” or “soup” or whatever.

4) Wiki It if it’s something weird. Or new.

You may just read about something weird that’s related to “cooking recipes for dinner”. It can be something that only top chefs know about, or something that’s totally random or crazy and you want to check it out and learn more about it.

Or maybe it’s just something new.

Normally, you’d have to leave your WordPress interface and move to some other distracting tabs.

No More. You have the box now.

Look, I’m a content marketer, I’m an archer, a swordsman (sounds weird, but yes I really am. My fiance is a Joan of Arc herslef). I’m certainly not a cook, so for me even something like: “broule” is weird and new and I don’t know anything about it.

I don’t know what “Hasselback Potatoes” are. But wikipedia seems to know that one as well, so straight from my wordpress I can find out all about it and read directly from my wp.

Note: this is just a simple use-case with the cooking recipes and these weird potatoe thingies. You should start using it like right now and see how it fits for your normal workflow. Try it out a couple of times. You’ll see that it can integrate insanely great in your content-generating workflow.

wiki content strategy

You see that “Read It” button there. Click it 🙂 (magic happens)

wiki for your content strategy

Now, directly in your Add New Post interface from WordPress you can read the wikipedia article that includes the info about this weird potatoe dish from Sweden.

Of course, if you intended to write about it in your blog, you can click that “insert in your article” button right there.

The best part is that it includes the paragraph in a beautiful way and it also inserts a link back to the original article from wikipedia, so you don’t have to.

Pretty neat, right?

5) Newsing like an AllTopper. Not really words, are they?

Well, alltop was very useful because it could offer you quality news related to your topic, so that you can get informed about the latest industry standards very fast and start publishing articles fast.

Now you can do the same thing, straight from your WordPress.

Click on the next button (News) from the Inspiration Box, and you’ll start seeing a feed of news.

See which are the most interesting news you can find about your topic and then click “Read it”. Just like you did in the Wiki example above.

Now, you can take a look at the last lesson about alltop and follow the steps I gave you there, for fastly crafting new articles for your audience, based on latest news about your topics.

6) Blogs

It works the same as the News section and you can also use the steps from the alltop lesson to create articles fast. You’ll find that it’s great that you can read new blogs directly in your WP admin.

7) My Articles

If you click the last button in the Inspiration Box, you will see that it finds articles from your wordpress site that have used the topic you now inserted in the “Optimize for Keyword” box.

This is especially helpful for building a lot of inner-links to help out your content strategy and the seo of your site.

The End of the “Idea Generation that Supports Your Content Strategy” course

Thanks for following through with this new course from Squirrly. I really hope that it helps you generate a lot of new ideas for your content.

If you liked the content of this course, make sure you share it with your friends and peers 🙂 Cheers!

Florin Muresan

I'm using Starbox PRO to display my author profile like this. And so do our other authors. It's a great plugin!