Find out how marketing automation is going now a days [Infographic]

05 Apr 2014
| Last update: 06 Apr 2017
Alexandra Nicola
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Alexandra Nicola

Happily typing great stuff for our site and our customers. Helps with business development and has become the COO of the company. Loves Super Mario games, reading SF and fantasy novels and having a great time with friends.
Alexandra Nicola
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Lately, I found one very interesting infographic about how the marketing automation trends are going. Our friends from Marketo blog and marketing automation researchers at Software Advice, have a very cute robot to explain how things actually work in the online work with all this task. Here are a few ideas about what people are searching on this topic.

Concrete data about marketing automation

  • The majority of buyers (91%) were evaluating marketing automation software for the first time, with 48% of buyers currently managing marketing activities with CRM software.
  • Lead nurturing topped the list of desired capabilities (ahead of marketing analytic and lead scoring), with 40% of buyers requesting this feature.
  • 50% of buyers had fewer than 50 employees in their company (15% had 500 or more)

State of Marketing Automation Trends 2014
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    State of Marketing Automation Trends 2014

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