How Twitter Can Help You Buy Unique Content

How Twitter Can Help You Buy Unique Content

01 Jul 2015
| Last update: 02 Mar 2016

Twitter Is the Secret Source For Buying & Creating Unique Content!

Until now, you may have just thought of Twitter as a social media outlet. It’s so much more, and if you learn how to use it for research and social espionage, you’ll never have to worry about buying mediocre content again.

The value of buying articles is exponential for the growth and expansion of your business. But first, you need to know what to buy.

unique content[ Image Credits: Victor Perez‘s Flickr ]

How It Works

Try to look at Twitter as a research tool, not a social media outlet. You need to find out what type of content your competitors are producing. Simply put, you’re going to do some spy work.

In addition, you want to find out what authorities related to your niche are talking about. One way to do this is by researching hashtags on particular subjects. This is pretty self-explanatory.

Next, we are going to focus on another way that will guarantee your unique content is equally good, and perhaps even better than your competition’s. It takes just a few minutes to set up and will keep you on track for as long as you follow this procedure.


This is a simple process. Go to your spreadsheet program and create a new document titled ‘Unique Content.’ Label the columns like this:

Wake up with new leads from the content you publish.


Source – This is the name of the person who tweets the link.

Topic– What the link is about.

Hashtags – What hashtags are used (if any).

Link – Insert the live link here.

Ideas – This is an optional column where you can brainstorm ideas for how to spin it for your business.

Go to your Twitter account and identify your competitors. The easiest thing to do is to write down their Twitter name on a separate sheet of paper. Do the same for authority figures whom you follow.

From here, you’re going to make a list of these identities. Separate them into two different lists. One can be competitors and one can be authorities. Or you can choose to combine them into one list.

Set Up

Go to your Twitter profile.

Click on your profile pic.

From the drop-down menu, select lists.

On the far right hand side, just below your profile picture, click on ‘create new list’.

Put a name and description for your list.

Click ‘private’ and save.

Then you’ll add your competitors and your authorities onto the list.

Organizing Your Research

This is where your spreadsheet comes into play. Check your list (or lists) and view what topics your competitors and authorities are sharing. Look for topics that are addressed by more than one authority or competitor.

Also, look for tweets with links that have been shared. Pay close attention to these and enter them into your spreadsheet. You may need to do this for several days before you see any patterns. As you research, begin combining those topics with your personal brand. Come up with ideas by looking at similar topics and combining them with your products and services.

Now You’re Ready To Buy!

From your spreadsheet, you can pull many ideas that address the latest buzz words and trending topics. All you need to do is find a high-quality service to buy articles from, one that can produce valuable, engaging content that targets your audience.

When communicating your buyer persona and the types of articles you want, show them this spreadsheet. This is the key to getting them to write articles you’re willing to buy. When you do, make sure you’re purchasing unique content specialized for your business, that you’ll own the copyrights, and that each article can get you up to 300 readers.

Yes, that’s right! 300 readers. We can show you how to do this. Check out our 300 Readers offer and get started right now.


Lynn Silva

Lynn Silva

Content Writer at Squirrly
Lynn is an expert at infusing mental skills into online business to improve sales, productivity and personal branding.
Lynn Silva