It’s no secret that people have a decreasing interest in playing sports nowadays, not to mention the lack of enthusiasm when it comes to watching live matches. Fortunately for the sports industry, iBeacon technology is here to improve the situation.
Yes, the primary use of iBeacons is a sort of indoor GPS positioning, but you can do so much more with this software. From banks to museums, everyone can take advantage of what iBeacon technology has to offer.
So how does this benefit the sports industry? Like any other business, ensuring quality customer engagement and satisfaction will prove to be highly rewarding in the long run.
However, stadiums across America are no strangers to interacting with their clients on a more personal level. Integrating iBeacon technology into stadiums just seems to be the next step in the process.
So how can this software benefit sports fans and the sports industry alike?
It will drive customer engagement by rewarding newcomers and veterans alike.
What better way to keep first-time visitors happy and ensure they’ll come back again than to offer them special discounts when they enter the stadium and its stores for the first time? Years ago, this was nothing more than a dream.
Today, it is the reality. The sports industry can take advantage of the flexibility iBeacons have to offer and place them throughout stadiums. This way, customers can be connected whenever they approach a particular area. Plus, they’ll also get to take advantage of quality Wi-Fi.
Wake up with new leads from the content you publish.
Say a new visitor just the stadium. Immediately he/she receives a message offering them a discount on clothing items or food selections. Of course, there needs to be diversity.
You cannot give a customer who returns for the 5th or 6th time the same discounts you would give a newcomer. Give returning customers something more meaningful, like a discount on season tickets or the chance to win the autograph of a famous player.
iBeacon technology is giving the sports industry the opportunity to build a loyal client base that will be more than glad to advertise their services for free.
It will bring the sports industry back to its former glory days.
Sports will be as popular as they were during the 20’s-60’s time frame if iBeacon technology is properly implemented. By giving sports fans a taste of the future and a touch of gamification and interaction, stadiums will be able to double their popularity overnight.
Moreover, this new way of interacting with fans will prompt them to start exploring the entire stadium. Citi Field has already done this and has been met with immense success.
[ Photo Credits: Jimmy Baikovicius’s Flickr ]
Say you reach a certain part of the stadium. You immediately receive a message providing you with entertaining information about the surrounding area.
This approach will boost the enjoyment level and will have fans exploring the entire stadium to receive more information. Add some discounts and offers into the mix and you’ve got yourself one happy visitor that is sure to come back.
The technology is limited for now, but it’s making fast progress.
There’s no doubt that iBeacon software will benefit the sports industry in the long run. However, for the moment, the joy of having a unique experience every time you visit a stadium is only limited to iPhone owners. Moreover, people need to allow the apps to interact with them.
However, this shouldn’t prove difficult because this technology has been well received thus far. Informing visitors about the benefits of turning on iBeacon notifications is also a must.
Need help finding quality iBeacons and learning how to properly set them up? We can help you out! Contact us through our website and we’ll provide you with the assistance and information you need to get a head start in the sports industry. Don’t forget to check out our blog for more entertaining and useful facts.
Latest posts by Tim
- Why Content Marketing Startups Need to Have a Mobile-Friendly Website - August 15, 2015
- 5 Startup Myths That Will Ruin Your Small Business - June 21, 2015
- How to Improve Visual Content Marketing for Your Business - July 11, 2015