The percentage of population that uses the Internet in the UK is higher than any other country in the world. According to 2012 statistics, 84.1 percent (52,731,209) of the UK population use the Internet. The usage trends are increasing every year. In 2011, 83.5 percent (41.99 million) of people in the UK used the Internet.
By 2016, almost 90 percent of people in the UK are expected to use the Internet and log in at least once a month. So, if you are a business owner, you should harness the potential of the virtual world to spread your reach, attract more customers and grow your business.
Internet savvy population
The British Broadcasting Corporation (BBC) makes more statistics available. According to a study conducted by the BBC, when compared to Internet usage statistics for usage in 2007, people in the UK were spending 65 percent more time browsing in 2010. In 2012, the time spent on the web has increased several more times.
What relevance do these stats have for your business?As a business owner, you should leverage on this opportunity. The best thing you can do is to create an effective, responsive website and implement SEO strategies to reach a majority of your target customers.
SEO is not accomplished in a day or even a month. It is a proactive, ongoing process. Even after your website reaches the top spot, you need to work hard to keep it there. In the very near future, online shopping is going to be the biggest mode of shopping in the country. So, you need to be prepared to adapt to the paradigm shift in the mindset and shopping preferences of the new age shopper.Hire an affordable UK SEO company today to take advantage of the growing trend of online shopping.
This is a guest post from Superb Search, a Leeds based SEO company offering SEO, PPC & web design services.