Increasing Internet Usage in the UK – An Opportunity for Small Business Owners

15 Mar 2013
| Last update: 08 Dec 2014
Guest post from Superb Search UK:
All business owners are looking to generate more leads to help increase their sales, revenue and brand awareness.
However, the UK is becoming an ever increasingly crowded market where business owners are struggling to make their company stand out from the crowd. Many have delved into the online world by establishing a web presence, but what does the website represent if no one visits it?
A website can only help a business to achieve the aforementioned aims through UK SEO services that help to rank a website highly through search engines on search terms that are relevant to the business.
But how large is the online market that UK business owners can tap into? Let’s find out.Increasing Internet Usage in the UK – An Opportunity for Small Business Owners

The percentage of population that uses the Internet in the UK is higher than any other country in the world. According to 2012 statistics, 84.1 percent (52,731,209) of the UK population use the Internet. The usage trends are increasing every year. In 2011, 83.5 percent (41.99 million) of people in the UK used the Internet.

By 2016, almost 90 percent of people in the UK are expected to use the Internet and log in at least once a month. So, if you are a business owner, you should harness the potential of the virtual world to spread your reach, attract more customers and grow your business.

Internet savvy population

The British Broadcasting Corporation (BBC) makes more statistics available. According to a study conducted by the BBC, when compared to Internet usage statistics for usage in 2007, people in the UK were spending 65 percent more time browsing in 2010. In 2012, the time spent on the web has increased several more times.

Mobile Internet usage in the UK presents a similar picture. People of the UK spend more time on their Internet enabled devices that any other country in the world. The country took on the top spot in 2012, leaving behind Japan, Korea, USA and China.
If you are a business owner, here are some stats that will interest you. Of the 84.1 percent population that uses the net, the majority use it for shopping. In fact, people of the UK are the highest spenders on online shopping than any other country in the world.
On average, shoppers spend over £1,000 per year on online shopping. UK holds another distinction. The country has the highest number of smart phone users in the world with 58 percent people using these devices.

What relevance do these stats have for your business?As a business owner, you should leverage on this opportunity. The best thing you can do is to create an effective, responsive website and implement SEO strategies to reach a majority of your target customers.

SEO is not accomplished in a day or even a month. It is a proactive, ongoing process. Even after your website reaches the top spot, you need to work hard to keep it there. In the very near future, online shopping is going to be the biggest mode of shopping in the country. So, you need to be prepared to adapt to the paradigm shift in the mindset and shopping preferences of the new age shopper.Hire an affordable UK SEO company today to take advantage of the growing trend of online shopping.

This is a guest post from Superb Search, a Leeds based SEO company offering SEO, PPC & web design services.


florin muresan