Your link building strategy is important for actually getting your site to the inbound marketing level you need it to be. This strategy has actually two aspects for why it is important. On one hand because Google loves articles that connect through more sites and many channel, but also because any audience appreciates problem solvers. The link building method is actually a way to satisfy the bots and the Humans if done right.
Link Building and how it matters
The inbound marketing how to
Now that we’ve established why it is important let’s see how we do it. In my opinion there is no one solution in this case. The inbound marketing field is full of ingenious people that came up with different ways of connecting their content across many sites and platform.
If you want to have an overall look of all this methods, Benjamin Beck has actually written a great article that I think contains all the common methods in link building (or citation building as he calls it his article). From using your current relations, to building new ones in order to have your links reach a larger audience, this methods integrate lots of Humans into the process.
For example my favourite method is Guest Blogging. Something you might already know if you saw the video I create in order to explain the benefits of this strategy. For inbound marketing, guest blogging is great because the link of your site appears in the author description of the post you created on someone else is site. How authorship is going to matter more on Google searches, this helps you establish yourself as an expert in the field and there for help the site you constantly write on.
But the reasons I love this strategy is because I get to interact with amazing bloggers that give me feedback and appreciate my content. Also I like the fact that I can share the ideas that I have with people that haven’t yet heard of me. The inbound marketing network I create this way is much more real and demanding than the ones that I have on any social media.
Where Link Building got us
So what is our win from all this ? First of all a better ranked site, because inbound links are one of the key factors that Google cares about. Then high quality content connected with your name and blog, but also important human relations that start from just that. Benjamin Beck actually promotes in his article ways to find and help people that can help you back. Even if not all the tactics apply to your business or inbound marketing plan, they can help you come up with ideas that will be better suited.
In the end the Link building tactic is one that connects the effort you put into your site for better SEO and better Human optimization. The strategies will bring more views and new audience to your site but it will also help your overall statics that search engines take into consideration. I’m quite curios what link building tactics have you tried and what was your experience with them? The comment section awaits.