Google considers the URLs you use on your website to be a ranking factor. The permalinks you use and the structure you decide on adopting is ultimately an SEO signal. Having a good permalink structure also helps make your site Human-friendly.
Your URLs should be super easy to read. Go to your WordPress dashboard > Settings > Permalinks. There, you can create a custom URL structure for your permalinks.
To find out what are the high-priority actions YOU need to take to improve your rankings, go to your WordPress dashboard, then to Squirrly’s Overview section and see what SEO goals you should complete right now.