Everything You Need To Know About Squirrly’s Powerful Keyword Generator Tool

15 May 2017
| Last update: 13 May 2020
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While taking care of our sites, we’re all preoccupied about how to improve their overall SEO. We all know the main ingredient in this strategy are keywords.

But choosing the right ones is never an easy task. Even when we use keyword generator tools, we can never be confident those are the best ones for our site. That’s why we improved Squirrly SEO because we wanted to focus on offering relevant data which is also personalized to your website.

Let’s find out why the Squirrly Keyword Research tool is the only one you’ll need for your SEO strategy.


The Difference Between SEO Keywords and AdWords

If you’ve been in the SEO field for a while, you’ve probably heard of Google’s Keyword Planner. Perhaps even using it. And you’re probably already thinking:

It’s made by Google and it’s free, so if I want to rank on Google it is the best tool to use for my strategy.

You’re not the only one who believes that. But unfortunately, it’s far from being the reality.

Google’s Keyword Planner is, as its description says, a keyword research tool which allows you to find the right keywords to target for display ads, search ads, video ads and app ads.

So if you’re working on an AdWords campaigns, then it is indeed the best keyword generator tool you could find. But if you’re focusing on SEO, then you need to use the Squirrly Keyword Research tool.


Focusing on different areas of the Google SERPs

The Keyword Planner and Squirrly’s Keyword Research focus on two separate aspects of what is shown to people on a Google search results page. To make it clear, I’ll present it in the image bellow:


Google’s Keyword Generator tool will help you find the right keyword for the AdWords section a user sees. As you can notice, there is even a small sign on the left which lets you know you’re looking at an ad.

Ads similar to this one will be displayed in search engine results if a company uses paid advertising, which will make their website visible in SERP for certain keywords.

In the SEO section, you see different resources and websites, where you can find original content. Those pages are displayed as a result of the work which was put into these sites. This means the team behind them took care of on-page and off-page SEO, so that the pages end up on the first page of Google.


The Focus Is on Different Data

Here is what information you can find about a keyword using Google’s tool:

The average monthly searches

The competition

The suggested bid

A list of keywords sorted by relevance for ads.

All these details can help you decide on what you should focus on for your ad campaign, and not your SEO strategy. Moreover, the average monthly search is usually a range and can sometimes be misleading.

The competition focuses on how many people already bid on this keyword. The suggested bid can help your SEO strategy only to estimate a lead’s value on the market. The list of keyphrases is also tailored for ads, so if you were thinking about using this tool for SEO, forget about it.

Now let’s see what Squirrly’s keyword generator tool has to offer:

Recent discussions. It shows you how many people use the keyphrase on social media platforms, which helps you understand if it's an attractive topic at the moment.

Exact search. It focuses on delivering a value close to the total number of people who searched for exactly that keyword on Google.

Competition. Takes into consideration two aspects: the top ten sites which already rank for that keyword and the content you've already created on your site using that exact key phrase (or a similar one).

Trend. It suggests if the searches and discussions are continuing or not.

A generated list of keywords. The list includes a lot of long-tail keywords which can help you rank higher on Google, hence outrank your competition.

All these aspects focus on SEO and ranking on Google, rather than on AdWords campaigns. Plus, two different websites won’t get the same results when it comes to the competition because it’s a personalized and unique information.

That’s why you should use our keyword generator tool when searching for the topic for your next article.


How to Use the Squirrly Keyword Research Tool

Now that you know why you should use our tool when doing keyword research for your articles, it’s time to get into further details and discover together how to use it to its full extent.

If you already have the Squirrly plugin, you will find the Keyword Research tool in your WordPress Dashboard > Squirrly > Keyword Research or when you add a new post/page. If you don’t have the Squirrly plugin yet, now it’s an excellent time to install it.

I recommend doing your keyword research right before you start creating your article. Just input the topic you’d like to write about in the box which is on the right side, just above the live assistant.


Then, click on one of the arrow buttons I highlighted in the image below and let the keyword research process begin.


If you click the right arrow which is above the live assistant, you’re going to see this:


In just a couple of seconds, you will find out the recent discussions, exact search, the competition and the trend for the key phrase you wrote. To get more suggestions for the keyword you added, just click on “Do more research”.


Squirrly’s Keyword Research tool will open up and you’ll see the entire list of keywords you can choose from.

Make sure the country subdomain is the one you want to rank for. You now have 26 countries to choose from (more to come).


By choosing the country, you can personalize the keyword research results even more, as you can see in the image below. Once I selected the Google.co.uk, the keyword list changed.


You can now check the information about each keyword, by hovering the mouse over “>>”.  When you find the ideal key phrase, just click “Use keyword” to use it in your article.


And now, you’re ready to start writing and optimizing your post.


Why Choose a Long-Tail Keyword for Your Articles?

You might have noticed many of the keywords suggested on the list were long-tail keywords.

These are highly specific keyphrases, formed by three or more words. One example is “free keyword generator tool”. These terms are, in most cases, easier to rank for than a simple keyword, formed by only one or two words.

Here are the most significant advantages of focusing your SEO strategy on long-tail keywords:



Easier to rank

It’s so much easier to rank for long-tail keywords, especially when you’re just starting out in the online world. This means you can reach the first page of Google faster if you take care of the on-page and off-page SEO aspects.



Better targeted audience

It’s true long-tail keywords have fewer searches than generic terms, which means the traffic we can get for the keyword “free keyword generator tool” may be less than what we would get for “keyword”.

At the same time, showing up in a search query for a long-tail keyword will help you attract a more targeted audience than the generic term. With the generic keyword, you’re not guaranteed the fact you’ll show up in search results because the competition is way too high. You, and everyone else basically, are competing with sites such as YouTube, Mashable or CNN, which already have high authority.



Improving conversions

People who search for something specific are more likely to make a purchase. If you’re writing a post with CTAs to your services or products, this will help you a lot.

The traffic which comes from long-tail keywords is more likely to convert than the one which originates from a generic keyphrase, such as “women clothing”. The bounce rate is also smaller if the content is updated and relevant for that keyword.



You'll write how they search

By including these longer phrases, you will write your articles using the same wording your audience uses in Google search. This way, you’ll focus on exactly what they’re searching for and you won’t assume what they want to find out.

Many long-tail keywords can help you even decide on what type of information you should focus on in your article.

The luck’s on you because the Squirrly Keyword Research tool will suggest long-tail keywords in every keyword research you do. No other tool can offer you the best long-tail keywords classified based on these four important factors.


Why Squirrly's Keyword Generator Tool is the only One You Need

When using any tool which gives you complex data, you want to know it is easy to use and it also gives you the information you can act on.

Squirrly 2018 focuses on giving you full control over your site and marketing strategy. The way you get that with the Keyword Research tool is the personalized information.

Each time you do a keyword research, you get unique details which cater only to your site. You can choose the Google subdomain you want to rank for, in order to get more accurate information on keywords and how they rank in other countries, not just Google.com.

This is vital for local businesses. Most of your customers are probably from your area, which means when they do a search on Google, the search engine automatically takes them to their country’s subdomain. Here you’ll have different competitors and the primary focus might be on different keywords than when targeting a global audience.

Squirrly takes this into account and offers you the ability to choose between 26 different countries to personalize your research.

Second, the information you receive takes into consideration your site. The competition data you receive for each keyword is based partly on your site. If you already optimized articles with Squirrly, the algorithm will analyze how well you already rank for certain keywords and how that is going to influence the other keywords you would want to use.

Let’s say we have two sites. Site number one has a lot of content about “Nike shoes”. Several articles are optimized for this keyword or similar keyphrases. The site even has two pages which rank on the second page of Google.

When doing research for a new article, the Keyword Research tool might suggest “Nike shoes for men”. It will show the competition to be “not hard to rank”.

Now, site number two has content about men’s clothes, but it doesn’t have any articles optimized for “Nike shoes” or “shoes for men” so far. When you’ll do a keyword research on this site, even if “Nike shoes for men” may appear as a suggestion, the competition will be “very hard to rank”.


Third, it’s the incredible pricing. The keyword generator tool from Squirrly is just one of the many features our WordPress Plugin offers. The plugin is 20$/month. You get ALL the features for this price.

So besides the great information and resources, the Keyword Research tool also grants you access to:

  • On-page optimization
  • SEO structure of the site
  • Open Graph features
  • Google ranking tracking.

You can find out all about the plugin and how to purchase and install it here.

This is how Squirrly tailors the information for your particular site, which makes it easy for you to take action and leave no stone unturned.



In this article we discussed everything you need to know about the Keyword Research tool in the Squirrly Plugin:

What's the difference between SEO and AdWords keywords

Guide on how to use the Squirrly Keyword Research tool

What are long-tail keywords and why you should use them

How Squirrly personalizes the information for each keyword.

All of these are reasons for you to start using the Squirrly SEO Plugin today.

If you have any question about the Keyword Generator tool, ranking or SEO in general, please post them in the comment section below.


  • Lisa Peele @ Wonderling

    May 15, 2017 at 9:22 AM

    I will definitely be using this. Having created content for 3 months now, I really want to start optimising it, so that it is stumbled upon as much as possible.

    • Squirrly

      May 15, 2017 at 11:54 AM

      That’s great, Lisa! Let us know if you need our help.

  • Diana Williams

    May 15, 2017 at 9:42 AM

    wow.. great blog… I’am also worked in marketing field… its very helpful to me ..thank you for this lovely blog

    • Squirrly

      May 15, 2017 at 11:54 AM

      Thanks for stopping by, Diana!

  • robin rue

    May 15, 2017 at 10:38 AM

    This sounds super helpful for us bloggers. I need to start using this!

    • Squirrly

      May 15, 2017 at 11:54 AM

      😀 Glad this helps!

  • Jenn JG

    May 15, 2017 at 12:45 PM

    Wow! Thanks for the great info. I am going to have to put this to use on my site!!

    • Squirrly

      May 16, 2017 at 7:47 AM

      Good luck!

  • Shannon

    May 15, 2017 at 2:00 PM

    I’ve never heard of Squirrly before and it does seem to be very useful! Thank you for the in-depth tutoral on what it is an how to use it!

    • Squirrly

      May 16, 2017 at 7:46 AM

      Thank you, Shannon!

  • Jessica Taylor

    May 15, 2017 at 4:44 PM

    This is so helpful! As a blogger, I am ashamed to say I didn’t even know where to start with this lol.

    • Squirrly

      May 16, 2017 at 7:46 AM

      Step by step and you’ll get there. 😉

  • Erin

    May 15, 2017 at 5:07 PM

    Thank you for this article. This is all of the super cool information that my husband just devours in order to help me further my business. I’m not going to pretend to get It all but that why I have him!

    • Squirrly

      May 16, 2017 at 7:45 AM

      Then you can send him the article as well :p.

  • Ana De- Jesus

    May 15, 2017 at 5:13 PM

    I have been looking to create more evergreen content so this keyword generator tool would be a massive help. I have wordpress so I will be sure to download the plugin x

    • Squirrly

      May 16, 2017 at 7:44 AM

      Nice! We’d love to hear your feedback, Ana.

  • Amber Myers

    May 15, 2017 at 7:10 PM

    This is so incredibly helpful. I’m still learning about keywords and such, so this post came in handy.

    • Squirrly

      May 16, 2017 at 7:43 AM

      Thanks, Amber! 🙂

  • nida

    May 15, 2017 at 10:48 PM

    this is very informative !! i am book marking for future use

  • Tiara Wilson

    May 16, 2017 at 2:28 AM

    This was absolutely helpful. I have been trying so hard to find the best ways to keep up with my SEO. I do not know much about SEO though. ):

    • Squirrly

      May 16, 2017 at 7:42 AM

      We’ve covered only a small portion about SEO in this article, but we hope it helps nonetheless.

  • Claudia Krusch

    May 16, 2017 at 2:43 AM

    I am excited to give this a try. It will be a very helpful tool for bloggers.

    • Squirrly

      May 16, 2017 at 7:42 AM

      Yes, it truly is. Let us know what you think after you try it out!

  • Kandace

    May 16, 2017 at 3:19 AM

    I found your blog and this post on Pinterest a while back. While I don’t use SEO right now because I just started out I plan on moving my site to a .com eventually. This explanined things so well and I used it when putting in my keywords on my pins and boards! 🙂

    • Squirrly

      May 16, 2017 at 7:41 AM

      So happy you found this useful!

  • Sandra crespo

    May 16, 2017 at 3:25 AM

    Wow this is great info I really appreciate it because I learned quite a few new things! Thank you!

    • Squirrly

      May 16, 2017 at 7:40 AM

      Thanks for the comment, Sandra!

  • Sincerely Ophelia

    May 16, 2017 at 3:38 AM

    Awesome Just what I needed! I really need to start taking more mind of SEO and keywords.

    XOXO //
    SINCERELY OPHELIA | NYC Petite Fashion Blogger

    • Squirrly

      May 16, 2017 at 7:39 AM

      We have another couple of articles coming up about this topic, so stay tunned!

  • bel

    May 16, 2017 at 4:11 AM

    You have done justice to this tool. It seems so useful. Lovely post. I should get trying this out soon.

    • Squirrly

      May 16, 2017 at 7:39 AM

      Let us know if you try it out!

  • Hannah Marie

    May 16, 2017 at 7:22 AM

    This post is really helpful! I’ve been trying to learn and research about SEO and keywords lately and this made it clear! thanks for sharing 🙂

    • Squirrly

      May 16, 2017 at 7:38 AM

      Glad this helps! 🙂

  • Jenni

    May 16, 2017 at 11:17 AM

    I knew about keywords and SEO but not this. Keywords are something that I am very conscious about writing content for my blog. Thanks for these tips.

    • Squirrly

      May 16, 2017 at 2:43 PM

      Keep up the good work, Jenni!

  • Elizabeth O.

    May 16, 2017 at 4:13 PM

    It’s so cool that you have your own keyword generator tool! That’s really awesome! This could help a lot of people with their SEO and adsense.

    • Squirrly

      May 17, 2017 at 9:33 AM

      Thanks, Elizabeth!

  • Hey Sharonoox

    May 16, 2017 at 8:28 PM

    This is great information! Just what I need today. I don’t see this in my plugin. I’m going to check how this tool works.

    • Squirrly

      May 17, 2017 at 9:25 AM

      Thanks for the comment!

  • Rebecca Swenor

    May 17, 2017 at 6:13 AM

    Squirrly’s Keyword Generator tool sounds amazing. It is something that would be more helpful to any blogger. Thanks for sharing this awesome information on this very helpful tool.

    • Squirrly

      May 17, 2017 at 9:25 AM

      Thanks, Rebecca! I hope you’ll try it out.

  • Peachy @ The Peach Kitchen

    May 18, 2017 at 7:31 PM

    I haven’t tried Squirrly yet but their keyword generator tool sounds fantastic. I should give it a try.

    • Squirrly

      May 19, 2017 at 8:09 AM

      Let us know if you do!

  • Lavonnia AllisonBurres

    May 19, 2017 at 4:11 AM

    I’ve been using Squirrly for 3 or 4 months now. It is easy to use and REALLY worth the effort. My blogs traffic has picked up a whole lot! I complete the Squirrly recommendations the very first thing. So easy to do! I have tried others. To those, I can honestly say, “No thank you!”
    Thank you, Squirrly!

    • Squirrly

      May 19, 2017 at 8:09 AM

      Thanks so much for the kind words!

  • Tione

    May 22, 2017 at 8:09 PM

    This is good information. I am still trying to learn and implement the SEO technique.

    • Squirrly

      May 23, 2017 at 2:06 PM

      Thank you! Glad it helps.

  • Beula

    May 25, 2017 at 8:45 PM

    Everyone loves what you fellows are now up to. This kind of smart work and exposure! Keep up the wonderful work friends, I’ve incorporated you our blogroll.

    • Squirrly

      May 26, 2017 at 12:29 PM

      Thanks so much!

  • Supergirladvent

    May 27, 2017 at 6:53 AM

    I’m glad I found your site on google plus!

    • Squirrly

      May 31, 2017 at 8:45 AM