COO at Squirrly.co
Happily typing great stuff for our site and our customers. Helps with business development and has become the COO of the company. Loves Super Mario games, reading SF and fantasy novels and having a great time with friends.
Latest posts by Alexandra Nicola (see all)
- How to Create Human Friendly Content with The WordPress SEO Plugin by Squirrly? - July 27, 2018
- Do You Use Influencer Marketing Strategy with Confidence ? - November 29, 2017
- Bonus Lesson: How to Meet Customer Expectations with Amazing Content - October 27, 2017
Lately, I found one very interesting infographic about how the marketing automation trends are going. Our friends from Marketo blog and marketing automation researchers at Software Advice, have a very cute robot to explain how things actually work in the online work with all this task. Here are a few ideas about what people are searching on this topic.
Concrete data about marketing automation
- The majority of buyers (91%) were evaluating marketing automation software for the first time, with 48% of buyers currently managing marketing activities with CRM software.
- Lead nurturing topped the list of desired capabilities (ahead of marketing analytic and lead scoring), with 40% of buyers requesting this feature.
- 50% of buyers had fewer than 50 employees in their company (15% had 500 or more)
Brought to you by Software Advice and Marketo
