Lesson 1: Who Are We? – And Coaching Session 2019

This is the first lesson from the Coaching Session offered by the Squirrly Company: https://www.squirrly.co/free-coaching-session-by-squirrly-uk/ – You’re now receiving the 2019 version, re-mastered, re-organized, 100% relevant.


You’re awesome for being engaged with this and opening it up for a good read.

florin muresan coaching session

Today you will see the things that will help you get started with this free coaching session which reveals how to get over 5,000 subscribers in just four months for your business email list. 14 Lessons, 10 Work files. Free. Strategic. Actionable.


How to Use This Guide?

wordpress seo guide

To get the most out of this Coaching Session, you should follow each step in order and go through each lesson and the associated work files, the best you can. There’s no value in rushing ahead if the building blocks haven’t been completed properly. This requires some trust, but I guarantee it will work. 


The building blocks are super important. Great Strategy trumps any types on tactics all day long. While reading these lessons, you’ll see that our strategies remained the same, even though we started using newer tactics.


If you only manage to learn how to create your own strategy or apply our strategy to generating 5,000 subscribers in 4 months, you’ll end up more knowledgeable than any of those “growth hackers” you see just about everywhere these days.


These lessons, these methods and the work files got my first internet startup company 5,000 subscribers in just 4 months.


I’ve re-created all of these lessons in 2019 and I’ve included the things that helped my current company, Squirrly Limited (started in the United Kingdom, in London) to grow into the company which creates Top Marketing Software products: Squirrly SEO (WordPress version, Cloud version, Shopify App version), Squirrly SOCIAL, Squirrly SPY, ContentLook, Starbox – the Author Box for Humans.


We keep ranking in the minds of our audience by following the exact recipes that we preach throughout this coaching session. Since 2013, when I wrote the first lines of these training materials we’ve been getting more and more leads by using these methods and we’ve been training our employees with these methods.


Also: some facts to see that this is an amazingly valuable gift to you: it helped us grow to over 160,000 users to our SEO product, and we’ve had over 39,000 students learning from the modules included for free, for you in this coaching session.


Also, you should drink coffee 🙂 It always seems to help, don’t you agree?


You have my email address in the email that brought you to this page. Please use it during the next few days to ask me questions or just reach out.


Yes, it’s a real email address that I really do read and reply to.


If you want to know a bit about your coach


My name is Florin, I’m a big fan of the power that inbound marketing has for making customers happy and bringing to your products the people who are really interested and have been searching for the right product for a lot of time. That’s the reason I’ve been so involved with SEO, Content Marketing and Social Media over the years. Also, I wear only red T-Shirts at events or at the office (something I learned from one of the guys who built Angry Birds is that you’ll really stand out if you wear red.. works like a charm 🙂 #freetip)

wordpress seo guy

You can tweet me at: https://twitter.com/florin_muresan


Or we can connect on LinkedIN: http://ro.linkedin.com/in/florinmuresan


Also, I sometimes manage to make some personal notes about Delivering Happiness (I’m a VIP in their movement, which is all about making customers, employees and investors happy), business, startups and growth hacks on my personal blog: http://www.florins.co/


Here’s my article from Delivering Happiness, related to Squirrly and how open we are to listening to your thoughts on all that’s going on:


Sometimes, when it’s Friday, I can get really squirrly at the office:


On LinkedIN you can see my work experience and how much time I’ve dedicated to creating cool things on the web + helping people out with their marketing. I can tell you that working with over 500 companies over the years (7 years), in SEO, Social Media and user experience, have taught me one thing: “failure is just around the corner”. Wow! Did I just say that? If you’re surprised, than you should listen to the following:


The Calm Before the Storm. The Fail Before the Win.


People like to point out when talking about their work experience that they’ve worked with a lot of companies and have managed to always deliver the best, they had exceptional results on all campaigns, etc. Don’t believe them. Failure is inevitable, especially when working with so many companies and on so many projects as I’ve worked on.


Just think of this: a failure rate of 1% sounds more than probable, right? That means in my case, 5 failures. Cool. Now think of this: a rate of 10% failure also sounds reasonable, right? That means: 50 failures.


You get the point. There were failures, because of a lot of things that just happen in the most unexpected ways. Most probably you’ve seen this in your own life, that at one point something just happens out of the blue, and you can’t control it at all.

In most cases, after failing once, twice, thrice, I managed to get spectacular results, but I was amazingly lucky that my customers knew and felt that I was acting in THEIR best interest, so they said: Okay, try again. And then, I managed to get them some great results.
Great results do not come without great failures (With Great Failures come Great Results, will that be a thing?), and it’s not about failing. It’s about getting up after a failure.
Failure and the idea of failure always seems to scare people off. I get it, trust me. I tend to go out and eat a good pizza and clear my head when things get tough. Internet Marketing is tough, that’s one thing that I can tell you. Imagine how you feel when you have to get some articles written, then make them SEO manually, manage and monitor backlinks for your site, post to your social media channels and keep the audience engaged.
Now imagine doing that for 30 clients over 6 months, with all the respective campaigns active at the same time. Your head gets so jammed up, that you can’t think straight, even though your brain sends thoughts rushing back and forth.
When you have to deal with something like this, you need to be consistent. Don’t ignore the failure, don’t run from it, just always try to get back up and kick it in the face.
The Key to Winning and How To Get Great Results
My clients kept recommending me to their peers, because they saw that I don’t give up. Not giving up is what I do best, and it’s usually what you should do as well, even if you will feel a bit lost when you’re doing internet marketing. Most of the times, you’ll see, the great results come just when you’re feeling that it’s going down for good. Consistency is key and here’s a good article from INC.com about consistency in business.
You will see in these coaching materials, that I got my last startup from 5,000 users to 10,000 users in just 4 months and it all sounds great. But before that, I only managed to get 5,000 users in 18 months. Big difference.
I didn’t quit, I kept trying to come up with a winning strategy, and I did. So getting new users for my product became something that I was awesome at, even though it came at a cost: 18 months of perfecting the method.
For you it’s gonna be much easier, because I’m giving you what you need to build your winning strategy, so that you don’t have to go through all the failures that I went through.
even more pics with wordpress seo ceo
Keeping the information to myself won’t help me, and if we get to know each other a bit, you’ll see that every now and then, I’m invited to speak at webinars, event, etc. where I share the kind of stuff that made my projects succesful. I do this, because if we all share and reduce the failure rate, we’ll all be winning a lot more, together.
“Always win by helping others win”, is what we say at Squirrly.
Our wish is to help you win!

Me and Calin, my co-founder and also the CTO of Squirrly, managed to get 90% of our customers to positions #1~#3 on google and SEO has always been our strong point, that’s why we believe that both our product, Squirrly SEO, and this coaching session will help you win.

You can see a video presentation of how Cif2.net used to look back in the day:

Sometimes, I email my students to get the latest insights from them and see if they have questions. If I send that to you, feel free to talk to me, especially now that you know where I come from and what my expertise is. There is no wrong question in my book, only smart people looking for answers. Which gets me excited!See you tomorrow, when I’ll walk you through the basics of optimizing your wordpress site for maximum results.


wordpress seo successCheers,

Florin CEO of Squirrly UK and also your coach
The Content Marketing Company That You Should Work With.

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