Bet you didn’t know…
This year marks 10 years since I joined AISQ | Squirrly.
And I actually started as a content writer, part of the content agency we used to run here.
Back then, I learned one of the most important lessons in content marketing, and it stuck:
👉 The best content isn’t just helpful.
👉 It isn’t just on-topic or SEO-friendly.
It has to support a business goal.
I still remember a client we had who ran an events & entertainment company. They wanted to rank for topics like “how to choose a speaker for your event.”
But what really mattered?
Getting readers to discover the actual speakers they could book — naturally, contextually, without sounding like an ad.
Same with a locksmith client:
We weren’t just writing tips for home security. We were making sure those tips also showcased the services they offered in specific cities.
This mindset shaped how I approached every piece of content after that.
Fast forward to today, and it’s the same challenge people face using AI:
You can generate content all day. But will that content actually move the needle?
👉 Will it help people discover your offer?
👉 Book a service?
👉 Download your guide?
👉 Trust your brand?
If not, that content is leaving money on the table.
That’s why I’m so excited about the new Content Focus feature inside Next Level Marketing AI.
Content Focus provides a simple but powerful way to turn every piece of AI content into a strategic business asset, not just another blog post.
And in this new video, we’ll walk you through exactly how it works.
This is the EASIEST Way to Generate AI Content that Converts. Meet Content Focus!
With Content Focus, you can:
✅ Highlight your products, services, assets, offers, and events
✅ Share key facts about your company or personal brand — like what you do, what you’re known for, and where people can learn more
✅ Promote your eCommerce store
How it works:
You define the messaging once and then apply it to any article with just one click.
The AI takes care of the rest, naturally weaving that info into your content so it feels organic to your reader… but works hard behind the scenes to drive real results.
So instead of your content just “sounding good,” it’s also helping you:
✔️ Promote that limited-time deal & boost sales
✔️ Generate more leads from your new eBook
✔️ Build trust in your personal brand
✔️ Turn content readers into more event signups or offer clicks
There are now 11 Content Focus types inside Next Level Marketing AI that will help do all that (+ MORE).
And, yes, it’s built right in.
You don’t have to prompt or remind the AI what to do. You just assign the Focus, and the AI Content Writing Assistant takes care of the rest.
Honestly? If you’ve ever felt frustrated that your content isn’t doing enough…
You’re going to LOVE this.
