Running a boudoir photo studio might have been hard in the past, since it’s seen as being rather taboo, but with the dawn of the Internet, everything became easier. Advertising this type of business is no longer expensive and difficult, since all you need is a quality website. However, with a great website comes great responsibility, since you need to avoid making disastrous online mistakes.
Website-related mistakes might be easy to make and might not seem like a particularly big deal, but they can seriously damage the success of your boudoir photo studio. See what rookie mistakes you need to steer clear of if you want your business to thrive:
1. Having An URL That Is Way Too Complicated
If you want people to easily access your website and keep coming back, then you need to make sure you don’t make one of the most common online mistakes out there, namely having a website address that is too hard to remember.
Not only will this deter potential clients away, but it will also make your boudoir photo studio website extremely hard to find on the Internet. So how can you tell if the address is good? Well, if you’re able to easily memorize it, then you’re golden.
2. Do NOT Focus On Your Competition!
Nobody likes getting a negative vibe when they visit a website, especially if it’s one about boudoir photo shoots. Plus, trash-talking your competition will get you nowhere and will only cause problems down the road.
In order to stay away from online mistakes like this, your best bet is to focus on what your business has to offer. After all, that’s the whole point of the website. List the advantages of working with your boudoir studio and leave the competition out of it. Your clients will definitely prefer it this way.
3. Neglecting the Navigation Aspect
Sub-par website navigation will scare away any potential clients that might visit your website. If you are not sure about it, then have some friends or family members test it out. If they’re having trouble finding the information they need on your website, then you need to work on the navigation aspect.
[ Photo Credits: Gary A. K’s Flickr ]
Be sure to make everything as obvious and as visible as possible. Use colors that are pleasing to the eye and avoid color contrasts that make it hard to see certain things. Using signposts is also recommended whenever you think it’s necessary. It’s better to be safe than sorry.
4. Online Mistakes With Spelling and Grammar
This is one of the worst online mistakes you can make, no matter your domain of activity. Grammar and spelling mistakes will just make your website seem less trustworthy since potential clients will think you made it in a hurry. This can also give them the impression that the entire website is a scam.
One or two typos can be forgiven, but too many of them will start raising questions. If you don’t have the time to double-check what you publish each time, then it would be best to work with an experienced proofreader. It might cost you, but it will definitely be worth it in the long run.
Check Out Other Useful Tips
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