Content marketing – art or not

08 Dec 2014

Do you believe that by creating content marketing materials you are actually creating art? Do you consider yourself an artistic person ? Or at least talented ? I was reading the other days, Rohit Bhargava’s article about overcoming the myth of content marketing. My slightly irreverent recap from #CMWorld – including…

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Get the content marketing machine going

21 Oct 2013

Content marketing is getting all the attention Content Marketing tactics are logical: rather than forcing messages about your product at potential customers, attract prospects to you by publishing content related to your prospects’ interests. Search rank, traffic, leads and many other benefits come out of this technique. In this sense…

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Who reads the content marketing on my site ?

20 Mar 2015

As a small business creating and maintaining a site is very important. To actually achieve the full content marketing success you need first to understand your audience. In the next lines I am going to talk about the groups inside a companies audience from a branding perspective. Some firms forget…

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About The Content Marketing Success

20 Mar 2015

There are millions of ways to create a content marketing strategies but there are few that climb to the top of the success mountain in this domain. The obvious question is why? If there are so many people that talk about it and are implicated in the subject, how come…

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