We’ve all dealt with plenty of misconceptions, especially when it comes to things we don’t know much about.
I’ve noticed that many people have their worries, their concerns and their doubts when it comes to buying articles.
That is how the idea of this article was born. I will give you 10 examples of the things people worry about the most when they want to buy content and I will show you that you have nothing to fear.
1. How do I know if the articles I’m buying are going to be really good?
That’s really simple. Buying articles is a two-way street. When you do business with a company, you will tell other people if you had a good or a bad experience with them. This rule applies here as well.
It’s in our best interest to deliver awesome content to our clients, so that they recommend our services to other people.
We strive to deliver happiness to our customers and to help them grow their business with content marketing. Any negative review can ruin our reputation. That’s why you can leave this fear behind.
2. Isn’t buying articles online risky?
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The same principle applies here as well. Every company has its own process of making sure they deliver on their promise and that the client does too.
If you question whether you’re going to receive your articles or not, then I’m going to explain to you why you shouldn’t worry. Whether a company keeps its promise to deliver articles to a client or not is strongly related to its reputation.
When we work with a client, we first wait for them to make the payment and then we start working on their articles. We chose this strategy because we don’t want to have any unpleasant surprises with our clients and because it’s in our best interest to keep our promise.
3. Who will own the copyright of the content I’m buying?
You and only you. At least that’s how we here at Squirrly do it. We don’t take credit for the articles we write and you, as a client, have the freedom to do whatever you want with the content.
4. Is my money well-spent?
The truth is that buying articles is more expensive than having someone in-house write your content. But to answer your question: Yes, your money is definitely well-spent.
Why? If you buy articles from a company, you’ll get value and, in time, your content will transform your website’s visitors into customers. And that’s what you really want.
Writers know how to write, what to think about when they’re writing, how to engage with your audience and how to place a proper call to action.
5. What do I do if I don’t like how they write the content?
It’s really simple. You just stop collaborating with them. What’s great about buying articles is that you can choose a short-term option if you have a project that will only last a limited amount of time.
Think about how inconvenient it would be if you had to hire several content writers, only to have to fire them later on because you didn’t need their services for any more projects.
6. Who will publish the articles?
At Squirrly, our clients have two options to choose from. The clients can publish the articles themselves, in which case we’ll just send them the articles in a Word document.
At the same time, some clients trust us completely, and they let us publish or schedule the articles for them. This makes it so much easier for them because it’s one less thing they have to remember to deal with, and we know how busy our clients are.
7. How do I know it’s not a scam?
To make sure that you’re not dealing with a company that wants to scam you, just do a little bit of research about them beforehand. Don’t worry, you don’t need to go too deep here.
Just take a look at their website, check out their blog (it usually says a lot about their services) and, of course, the “About” and “Team” tabs, where you’ll find more information on who they are and what work they’ve previously done.
8. How do I know they don’t hire writers from Fiverr.com?
There may be some companies that choose this unethical method. They say their writers are in-house, but they are actually outsourcing the jobs to Fiverr.com, so that they make more money. The writers from websites such as Fiverr are paid less than an actual content writer who works for a company.
To make sure their writers are legit and that they actually work for the company, check out their “Team” tab to see if there are some real people presented there.
9. Maybe they are just some SEO article re-spinners. Is it really quality?
It’s really simple to figure out whether the content is going to be high quality: Just ask the company for samples. That way, you will know if it’s worth investing your time and money in them.
10. Can they help me reach my conversion goals or my success metrics?
That’s basically the ultimate goal of content. But be aware that this takes time. Don’t believe that after the first published article, your customer will come crawling to you.
Creating content is about engaging your audience, offering them value and making them your customers over time.
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You need to do a little bit of research before buying articles. Hopefully, this article will help you answer your questions regarding this process.
If you ever need a company that offers content writing services, you can contact us here.
Feel free to tell us about your experiences with buying articles in the comment section below.