Soon there’s going to be a new Squirrly and we’re calling it Steve to pay homage to Steve Jobs for inspiring entire generations of product developers to think differently and create customer-centric products.
We’re working on massive new features that will make working on SEO a seamless experience.
And now.. a few words on thinking differently and how this movement drives innovation at Squirrly.
When we first started the Squirrly Company 5 years ago, what do you think we set out to build?
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– was it a generic plugin for WordPress?
NO. It was not. And thankfully we haven’t done that. Neil Patel agrees with me on this (in his own words).
– then what was it?
It was a Personal Assistant, Mentor and Coach for Digital Marketing. Yes, here is where the SEO Live Assistant from Squirrly and also our Settings Assistant have their roots.
At Squirrly we don’t just want to create a software for SEO. We want you to have a personal assistant which guides you through everything you need to do to go from “Never Found” to “Always Found” on the first page of Google.
You see? I’m not very sure that just a simple seo plugin could ever help you with that.
We’ve joined the “Think Different” mentality and movement because I do not want our mind to be limited by virtual boundaries that would naturally be set within our minds if we were to pursue the path of just building simple SEO software.
It was September 2013 when we decided that. It was during that month that we switched our logo to the Squirrly SEO product logo that you know today. And we sure ain’t changing it.
This logo reminds us that we need to keep thinking differently if we are to offer you the best possible solution of getting your pages to always be found on the first page of Google.
Back in 2013, we were the only ones building a software where you got weekly SEO Audits and progress reports. But not just basic crawling errors. Like full audits, sent weekly, for: blogging activity, traffic, SEO site structure, Social Media (if we want to improve your visibility we need to improve your social game as well), Links, Authority.
We would have never reached a point where we would give you such a complex audit on a weekly basis if we had stuck to traditional features. Apparently we were right. We were doing great things, because nowadays most SEO software comes packed with similar audits.
By thinking differently about what we can offer you according to your needs, we have built the Performance Analytics of Squirrly SEO. There’s never been an SEO plugin to offer SERP data, social media data, optimization data, even though these are some of the most important things that you can analyze and act upon.
I admit. Thinking differently set us on a weird path that ended up with us creating over 160 features for WordPress SEO. To understand this number, one could compare it to just 15 basic features present in Yoast, All In One SEO, Ultimate SEO and the others.
Yes, there are over 160 features, and by the time we finish Steve I think there will be a bit more of them.
No. Not when it comes to the way we build software at Squirrly.
We were already the fastest SEO Plugin on the market. This happened in spite of having 108 features as opposed to just 15. Now we have over 160 features and we’re even faster than before. Squirrly SEO: Steve is faster than Squirrly SEO 2018.
Our amazing CTO, Calin Vingan, just outdid himself (again!) and re-wrote most of Squirrly SEO. Everything works better and it will allow us to build amazing things in Squirrly SEO 2018: Steve.
My number ONE goal is to help you get everything you need to go from never found to always found.
Other than just providing the tools for this, I want to make sure that you have an amazingly seamless experience with getting to that front page of Google.
That’s why in Steve you will see that it’s easier than ever to do any SEO optimization that you might want to do.
One of the great things you’ll see in Squirrly SEO: Steve is something that you (our amazing community) have told us we need to improve: the Quick SEO Plugin. It will no longer exist as a separate entity, because it has completely become a part of the basic Squirrly SEO offering.
This is not something that we wanted to do. But we do not care about that so much, because it’s important for us to offer you the best experience. An excellent experience, if you will.
Being customer centric is important to us. Being customer centric is more important than building whatever everyone else is building just to satisfy the status quo.
I mean… who’d name their company Squirrly? Well.. someone who IS squirrly. Super, super squirrly about being customer centric.
Does that mean we don’t build these things for us as well? Be 100% certain that we do.
We are also customers and we use Squirrly SEO non-stop. One of the big reasons why it keeps improving so often.
I think we’re managing to keep a really healthy balance in all of this. Also, we really can admit when our ideas weren’t the best. (and keeping QSS separate really wasn’t the best, I can now admit).
Thank you very much for reading this. And also a big thank you to Steve Jobs, the legend who inspired us to go down this path of thinking differently and designing for the best customer experience.
Oh, yes. And we’re having a Youtube LIVE event soon.
Sign up here to learn about the dates, how you can join and make sure you’ll have your private spot at the virtual event.