Latest posts by Alexandra Nicola
- Lesson 4: Getting Better at Expectation Marketing, an Actionable Plan - October 5, 2017
- Lesson 3: How to Audit Your Site to See If You’re Doing Expectation Marketing Right - October 2, 2017
- Lesson 2: Why Is Expectation Marketing Important For Your Business - September 27, 2017
The third week at the Squirrly Academy was more engaging than ever. Though we crammed in a lot of information, the students picked it up fast. After having finished the second week with a quiz, the third week had to start in a happy mood. Our hope was that most students would pass the test and keep on coming back for the next lectures.
The first lesson this week was the 11th one, where Florin presented why it is important to address your real readers an how they interact with your content. It is quite important that even if your SEO is great, the content your audience finds should be valuable and useful to them. This means you need to do proper research. In the Squirrly Academy you will find the steps which teach you how to do that effectively.
The 12th lecture continued on the importance of focusing on Humans through the content creation process. It made students understand how to find the topic and the title for the article they write. The important aspect about the topic is that it makes sure that your audience is interested in that particular subject and they search information about it. In the Squirrly Academy you can also have access to a few files that help you go through the process.
In the next lesson students found out more about how to make articles spread inside social media sites. The impact of each article can be influenced by the way you present the topic, trying to make it sound interesting, and how you optimize it. All students were happy enough to find out how to make their articles likeable, so that the articles should be shared for what they offered to the public.
The fifth lesson from the second module was about finding the secret ingredient, which will make your articles the best in your market. Florin presented to all the students in the Squirrly Academy where to look in order to stay connected to the topic, and also why a network of influencers can make all the difference for your content marketing strategy, but you have to be enrolled in a class in order to find this out.
The next lecture was focused on writing for people in stead of Search engines. This course tried to eliminate the problems which appear when some students of ours focus so much on optimizing their content that they lose track of the objectives and the people they write for. Make sure that you do enjoy your own pieces of content; that’s the advice you will receive from the Squirrly Academy as well.
Last but not least, the second module finished by teaching the students how to measure and understand the results they achieve with their sites . Things like social signals, the number of visitors and Google rank are some of the aspects our students now know how to use to their advantage. The rule is to measure each change and content you have in order to make sure that they take you closer to your end goal, and not further away.
The 17th lecture opened the third module at the Squirrly Academy. At this one Florin was out of town and he sent a 3-page document to the students in order for them to find out how to make their work as content writers simple again. He presented the main struggles in the field and how they can be overcome. Our students were quite happy about the document.
The last topic discussed this week was how to create an infrastructure for idea generation so as to grow more ideas. What students understood was that this was an ongoing process lasting for as long as you created content. It would be hard if this wasn’t implemented, because you would need to always come up with new topics for your blog. The effects are very important, so take a look at the Squirrly Academy lessons to find out more on the topic.
The smaller the number of our lessons gets, the more curious our students become. They want to take away with them as much as they can. We are glad to have such an active community, which sends lots of emails.
What about you guys? Have you become a Squirrly Academy student yet ?