You decided you want to be a growth hacker. Isn’t that amazing? But now what? Do you think you have what it takes? Let’s find out.
Whether you’re an entrepreneur who wants to grow the hell out of his start up or you’re just a guy that wants to make things happen with a BANG, you have come to the right place. Do you know what growth hacking is? Do you want to be a growth hacker just because it’s something new? If that’s the case, you should just forget it. But if you are really passionate about this, you should keep on reading.
A beginner’s guide to becoming a growth hacker
- Knowledge is power. In order to succeed at something, you need to be informed. So get a hold of what is out here, what are the influencers in this field. Do a research on what they did so far, and what techniques they used. Here you can find a great list of valuable links that will help you have a better understanding on growth hacking. There are a lot of online communities out there, where you can connect with people that will share their experiences, and also their failures. There is no shame to ask them for advice, if you’re in doubt.
- Improve your strategy skills. Growth hacking has a pretty obvious goal: drive attention fast and reach as many people as possible. Define what you want to achieve at the end of the process. A good strategy that is defined right from the beginning, will help you get the results you want.
- Growth hacking is a mix. If you are gifted with a mashup between creativity and analytical skills, then you’re on the right track. Though numbers and data are important, how you get there is more important. It’s pointless to have one without the other. Aaron Ginn provided more insights about this in his great article about 3 characteristics of a growth hacker.
- Social engineering. “What is that?”, you may ask. According to Lincoln Murphy, “understanding human behavior in the context of what it is your app does will actually help you identify the best tactics – growth hacking or otherwise – to leverage”. That being said, you need to ask yourself what will be the best tactics to approach your audience.
- Challenge yourself. Put your limits to the test. Take notes on what you could have improved in your last projects. Find out what went wrong. Growth hacking is an ongoing process. Once you’ve hit you’re target, you need to make another one. And also, learn from your mistakes. Maybe you’ve made a wrong assumption about your audience’s behavior. Always think about new ways that could work in reaching your goal.
Besides these characteristics, a growth hacker alone is not enough. The organization you work with should have a growth culture. This is what makes the difference between a successful and a fail growth hack.
Which one of this characteristics you need to improve? Would you add another characteristic to this list? Let me know in the comments below. I am curious to know what you think.