[ Credits: Lane Hartwell]
SEO content writing services are slowly gaining traction because more and more people are becoming interested in these types of services.
Before hiring an agency to write content, you need to understand what these content services are all about. There are obviously a lot of sources out there with misinformation.
Content is a form of selling.
Through content, you can actually sell your products and services to your target audience. People love content so much, not because it’s advertising, not because it’s marketing, but because it’s about genuinely helping customers and future customers resolve their problems.
SEO content writing services aren’t just about SEO, as some people might assume. Even though SEO is really important when writing content for a website, it’s not the only thing that matters.
Relating to an audience.
Even if an article is found on Google search results, this doesn’t guarantee that the reader will relate to it or that the reader is your ideal target customer. There’s a chance it could be a random person who just happened to find your article.
Maybe you’ve experienced this situation yourself. You’ve searched for something on Google, found an article on that subject, read it, and you felt like it wasn’t exactly targeted towards you.
This is where agencies that offer SEO content writing services come in. Before we make any move in the process of writing, we ask our clients a series of questions, research their market, their customers and their competitors and then we sketch out the buyer personas in which we need to target. If we don’t take the time to do these things, then the content creation will make no sense.
How many of you are aware of copyright issues?
In addition to all of these things, people are concerned about copyright infringement issues. This is very important, because on the internet, people can easily steal content simply by copying and pasting.
So how do you make sure that the content you’re buying from an agency who provides content writing services will not publish it on other websites?
The answer is really simple. I don’t know what policy other agencies have regarding copyright, or if they have any, but I’m going to tell you how we, at Squirrly, operate.
Our clients have 100% of the copyrights for all the content we create for them. We do not have the right to distribute it anywhere else. Our clients own the articles we write for them, and they have the liberty to post them anywhere they want.
SEO content writing services are more than SEO.
Writing content takes time, judgment, and analytical thinking (if we’re talking about quality content, of course). And that’s why these agencies were created. The content writers that are specialized in this field know how to think each problem through and how to present it in such a manner that the target audience senses credibility from your business.
If you believe in the power of content, you can read more about our SEO content writing services here, and then contact us if you have any questions.