White Hat SEO was always important.
Jim, one of the SEO Alien’s collaborators, pointed out at minute 08:20 that nothing actually changed. It’s just that Google got really better at identifying who’s doing seo right and who is just trying to mess around with the Google algorithm (these are the black hat SEOs).
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Also included in the webinar are some slides that show an interesting comparison of White-Hat vs Black-Hat. Here’s the recorded webinar: