Why Information Technology Is Such a Big Deal in Business

02 Jul 2015
| Last update: 25 Aug 2017

Information technology (IT) is the crux of every single modern day business. This includes gigantic global corporations who have to maintain mainframe systems and databases as well as very small businesses with only one computer. Whether your business is big or small, IT is a very big deal. The reasons are many and are best determined by analyzing how it’s used around the globe:

Communication & Information Technology

The Internet has supplied the cheapest, fastest means of communication between employees, vendors and customers through the use of email. As technology has advanced, other communication tools have evolved, such as live chat systems, online meeting tools and video conferencing systems.

Voice over Internet Protocol (VoIP) phones and smartphones even allow someone in one country to speak with someone all the way across the world and only be charged with data rates. When communication used to take days, perhaps even weeks in times past, it now is a simple process over the Internet.

Customer Relationship Management (CRM)

CRM systems capture every interaction a business has with its clients. If a customer contacts a call center, the customer service representative can access the customer’s purchase history, shipping details, pull up a training manual or transfer them to on-duty IT personnel to meet their needs immediately.

The development of this type of information technology gives the customer far better, personal and immediate service, thus providing a positive customer experience. If you’ve ever been on the receiving end of a customer call center that was able to meet your needs immediately, you probably agree that this is a “big deal”.


Managing Inventory

Information technology has developed highly advanced inventory systems that track the quantity of each item a business carries and triggers an order of additional stock when it needs it. No more hours and hours of manual counting.

Many of these systems are also connected to a point of sale system so that the item is automatically removed from the inventory the moment it’s sold. If you’ve ever had to take inventory manually, you’d agree that this too is a very ‘”big deal”.

Managing Data

Businesses today have forgone the stacks of files, the rows of filing cabinets and even mailing documents like they used to. Thanks to information technology, digital versions of documents can be saved, stored and even transferred clear across the world in one or two clicks. Not only has it enabled us to defy geography, but we’ve defied challenges in productivity as well! This is a very big deal!

Management Information Systems

These systems allow companies to track sales data, expenses and productivity rates in real time. This means that you can access your sales on a daily basis, in an up-to-the-minute fashion, allowing you to better plan strategies in marketing, research, development and more.

Having technology to add up these numbers, percentages and values is of vital use to companies today because, in a lot of cases, they can identify a problem or a weakness before it financially hurts the company.

Information technology has infiltrated every aspect of conducting, maintaining and growing a business today. If you’d like to keep up-to-date on the latest in this industry, be sure to check our other articles on IT [insert blog link here] and subscribe here [insert landing page] to be notified of the latest and greatest in developments, conventions and anything else that’s considered a “big deal”.


Lynn Silva

Lynn Silva

Content Writer at Squirrly
Lynn is an expert at infusing mental skills into online business to improve sales, productivity and personal branding.
Lynn Silva