Why should small business include WordPress SEO in their marketing budget ?

21 Nov 2013
| Last update: 22 Sep 2015

Alexandra Nicola

Content Writer at Squirrly.co
Bringing happiness while typing Blog Articles at Squirrly

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Given the fact that people spend more time on-line, researching products, WordPress SEO is one aspect that every business should take into account in their overall internet marketing strategy. Many companies still spend more of their budget on the sales department, as even Chris Fell states in his article on Bussiness2Community. If that made sense when people found out about the product they wanted to acquire from the vendors, and, in many cases directly from a shop, that is no longer the case.

Why should small business include WordPress SEO in their marketing budget ?


WordPress SEO location in the on-line marketing map

A healthy on-line marketing strategy should integrate more aspects, like creating valuable, original content on a regular basis, spending money on adds on different social media sites, and creating an over-all buzz of their brand and site. In all this there is a key element which sits at the core of all the work. WordPress SEO is what determines a larger number of people to visit your site.

In the big picture of the buying process this is what will help your information get sooner to your future clients. When people decide that they need certain types of products, they will start searching for the best products to fulfill their needs. WordPress SEO is what will help you get easier to those clients. Is the plan that will make sure that they will end up reading the content you created on your WordPress site. Basically taking the sails-man task in the on-line world.

The overall costs of higher ranking

To get in the best position in the desired SERPs you need to invest time and money to get your WordPress SEO work done right. The first most important aspect is to find the person that is able not just to write new and valuable content for your company, but also to make sure that the content is fully optimized. You need to make sure that a particular person has great writing skills, knows SEO and Content Marketing and understands your industry. In this case, you don’t need to hire a person. You can simply outsource or find a freelancer.

Another important aspect of WordPress SEO when it comes to sites, is paining for an audit from time to time. Audits will give a feedback on your overall activity on-line. What matters is your content, if it is oriented on the right keywords and if your social media activity pans out. Also, the great part of an Audit is that it gives you a direction you need to follow, in order to improve all these aspects.

Wake up with new leads from the content you publish.

 

The third aspect are the tools involved in the process. You need to make all your strategy get the right outcome. You will need WordPress SEO plugins, a social media product that keeps track of how the name of the company is used, and many more. You don’t need all of them from the start. Many of the activities that they take care of can be done by someone that is trained in this particular area, but the tools make it much simpler and time efficient. In the end, you will achieve the same outcome, but with fewer resources and in less time.

Taking the step toward inbound marketing

In the end people will keep on doing their own research of the products, without getting in touch with your company’s vendors. More people do this even from their own phone. It’s your own decision if you want them to find the information you provide or your competitors. Chris Fell offers you help with this marketing transformation starting with the information in his article.

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