With their humongous user counts, main social media networks seem like traffic gold mines. But, the promise of thousands of users or followers comes with a downside – how are they supposed to get to all the content you’re publishing, […]
“Jack of all trades, master of none.” The quote you’ve just read describes many content marketers. It’s quite sad. The vast majority of content marketers know a bit of everything and even possess the required skills to step in the […]
This article showcases one of the best company culture practices at Squirrly. Namely, our monthly competition between Houses. From now on, I will keep you posted on the latest news regarding the House Games, with a monthly piece for every […]
Hey there, Can you believe we’ve reached lesson eight already? It’s time to push things even further! You now have the skills needed to employ more advanced methods to get better results from your content. Of course, many webmasters and […]
Render, measure and get results. Every marketer’s dream, right? Or at least this is what most of them picture themselves like. Always in control, always in charge. But then reality kicks in and you have to remind yourself that your […]
The content of your website is your no.1 sales tool. Photos, embedded tweets and other entertaining elements can be crucial in creating an attractive, visible and efficient site, but the content is what sells. Appealing and user-friendly content permits your readers to discover […]
Welcome to Lesson 6! This lesson is all about keeping track of your email marketing campaigns by focusing on the metrics that really matter. It was important to approach this topic, considering email marketing is a staple of online marketing, […]
Every website owner has to be able to precisely analyze their content’s performance, regardless of its type. In that case, there’s mostly just one solution: Google Analytics (GA). You’d be amazed how many aspects it can track! And does it […]
Building a powerful marketing strategy is going to define its success. At the same time, you can’t create a strategy without putting together a team. The dream team, if you will. Each and every member will have their set of […]
If you have a blog that’s not yet popular enough to attract visitors as soon as you post a new article, then we’ll need to do some work to get the traffic you want. Over the next few steps, I […]
So you’ve created great content by working like a passionate and dedicated human. Work, work, work! That’s great and you should be proud. But what is the first thing your content is generating? Data. Lots and lots of data. Just […]
Last week I made an infographic with the 5 Most Inspirational Bloggers In The World. Some of our readers asked me why I didn’t make an asian version too. So, here it is: our mini-serie with the most inspirational writters continues. Because […]
Welcome back! Ready for a new round of growing knowledge? We sure are. And our squirrels as well – except they only grow strong teeth to gnaw at their nurturing hazelnuts. Oh, wait, are we talking about “strong”? Then, it’s […]
Good to see you back! We hope Lesson 1 had you like : I think you’ll agree when I say creating content is quite the adventure in itself. It is fun, it enables you to share ideas, but the real deal is making the […]
Hey there, So glad you’ve joined us. Since this is our first lesson and we’re starting to get to know each other, I think it’s only fair I should tell you something about me. I have a thing for watching […]
Every blogger wants to be one of the Greats, a remarkable and unforgetable one. For this, you need to find your inspiration everyday and you need to find your motivation so as to keep going on. Bloggers should be great […]
Oftentimes, the art of online marketing seems to employ skills which rather resemble a flair for archery. Designing campaigns, adjusting user experience or planning out a campaign budget – all these have something in common: They HAVE to be well-aimed. […]
Like good wine, good writing often takes time. Ideas need time to settle down, morph into their ideal form and ultimately reach their full potential. Between looking for writing inspiration, researching for the best resources, the best images, the best quotes and […]
Consumers are constantly connected to technology through different channels. They open emails in the morning, browse through Facebook in their spare time or use their desktop to find a new t-shirt. This all-day, anywhere access to the online world has […]
“Why would you even look for an alternative to Google Keyword Planner?” may be your first question after reading the title of this article. It’s really a good question, don’t get me wrong! However, the answer is plain and simple: if […]
