Left vs. Right: Where to Put Your CTA Buttons (research)

23 Aug 2020
| Last update: 31 Aug 2020

The call-to-action (CTA) is one of the most important elements to consider when designing a page, as it plays an essential role in shaping the user’s experience effectively.

In addition to color, shape, and other aspects related to design, where you place your CTAs will also help determine how effective your call-to-action buttons are.

When it comes to left versus right, research is pretty clear about what’s the best placement of your CTA. It’s RIGHT.

And it’s all because of the Gutenberg Diagram. The diagram marks a “Z” across a web page, separating the different optical areas within it. Each end and tip of the Z point to different levels of visual acuity and attentiveness of your visitors.

Based on this, the two spots on the right (at the first point of the “Z” and the very end of it) are the two areas of a page where visitors expect to take action.

That’s why your call-to-action should be towards the right side of the screen.

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Source: wpmudev.org

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