5 Most Inspirational Bloggers In Asia [#infographic]
Last week, I created an infographic with the 5 Most Inspirational Bloggers In The World. Some of our readers asked me why I didn’t make an Asian version too. That was a good idea actually, so here it is: our mini-series with the most inspirational bloggers continues. Because of your special request, today I bring you this […]
7 Proven Tips For Writing Engaging Content
You go online and all you can see is content. Bad content, good content, engaging content. It’s all there. It’s like being in Times Square in New York City. All you see around you are gigantic colorful billboards that want to suck you into their fantasy. It’s a battle of who’s the biggest or prettiest and […]
Do You Use Influencer Marketing Strategy with Confidence ?
Times are changing and so does advertising, or at least this is what we think. Indeed, we evolve because of technology, but our habits stay the same. In other words, do you remember the classical way merchants used to promote stuff? By word of mouth? Well, this is still happening. They are calling it influencer marketing […]
10 Free Content Creation Tools Every Writer Should Use
Do you ever feel (no, not like a plastic bag, like Katy Perry would say) like your imagination decided to just leave you? That is a typical scenario for us, writers, but also for people who work in creative industries. You can’t keep churning out content without loss of quality – unless you use some proper content […]
Bonus Lesson: How to Meet Customer Expectations with Amazing Content
In our 5 Lesson series, we’ve stressed upon the fact that in Expectation Marketing it is important to know how to meet customer expectations. That translates into answering your audience’s questions. But there is one dilemma on your team’s mind: What are these questions? So in our bonus lesson today, we’ll show you how you […]
Lesson 5: The Benefits and Mistakes of Applying Expectation Marketing
As I’ve promised in the last lesson, here we’ll focus on the short and long-term benefits of expectation marketing. We will also concentrate on some of the most common mistakes. This way you can keep in mind not to make them in your efforts of implementing this strategy. To better understand each case, I will […]
Lesson 4: Getting Better at Expectation Marketing, an Actionable Plan
It’s all cute and sweet to talk about how this strategy works and what you’ll get after you apply Expectation Marketing but let’s get hustling. In the last lesson, we’ve given you a helping hand to audit your current plan. You now know if you have the key elements of the strategy. If you haven’t […]
Lesson 3: How to Audit Your Site to See If You’re Doing Expectation Marketing Right
By now you know what expectation marketing is and what advantages it can bring you. But is your marketing strategy going in the right direction? Or are you completely off when it comes to meeting the expectations of your audience? Are you completely off when it comes to meeting your audience’s expectations? Today I’ll offer you […]
Lesson 2: Why Is Expectation Marketing Important For Your Business
In our first lesson, we’ve talked about becoming experts in Expectation Marketing, what it actually is and how it helped us gain the trust of our visitors. If you haven’t seen it yet, start here. All of this information is a good thing to have, but let’s find out how it can positively impact your […]
Lesson 1: How Your Marketing Strategy Can Really Work
In the digital world, there have been several trends that have come and gone. That’s why the winning companies have found a Marketing Strategy that works well regardless of the dynamic nature of the world wide web. We see that all these changes, as well as the whole experience of the internet, have changed our customer’s […]
