The Digital Presence Experience:
This is the first edition of The Digital Presence Experience. A briefing on how your digital presence is being upgraded across SEO, Social, Email, AI, Security, and Growth. What changed and why it matters.
Everything you’re reading here is built in-house. Same teams. Same micro-services layers. Same Presence Engine. Our IP.
Squirrly SEO
Recap of the best builds
The third type of AI assistant has reached Squirrly SEO by the end of 2025, just as we had promised. We wrote a short description of all available AIs in each tool.
The first AI inside Squirrly SEO is Ranking Vision AI. This one is 100% IP of Squirrly Limited (now trading as AISQ). The first version was launched in 2020, to calculate and adapt Chances of Ranking.
Ranking Vision was such a success, that we’ve created Next SEO Goals in 2021 to generate goals adapted to each site based on the calculations made by our AI.
Accessing it is as easy as clicking that purple button:
You also get a red icon that shows how many Goals the AI generated for you at the moment. These are the most vital to work on, in order for SEO to start working out for you.
Why this mattered: Many users struggled with prioritization. This removed that friction completely.
This has helped everyone, who couldn’t prioritize the vast amounts of data from Focus Pages, understand what to work on.
For Ranking Vision AI to be able to do its job, it requires clear access to data and the ability to crawl user sites.
Most of the data we’re getting into it is from micro-services owned and built by AISQ.
This was my favorite update that we did last year.
Hosting companies and CDNs have been making our lives as developers a lot harder last year, but it’s great that our teams could push through and reach new solutions.
The update to crawling rates and gathering systems has been vital for: Focus Pages, Ranking Vision AI, Next SEO Goals, SEO Audits (the audit tool inside Squirrly SEO), Inner Links + Automated Inner Links inside Squirrly SEO.
Google Rank Tracking and SERP Presence
Over the entirety of 2025, we were the only SEO tool that offered SERP tracking data without hiccups.
Google has made many changes over the course of last year to many things that SEO developers like us use to bring you exact SERP positions (not GSC approximations and stories).
SEMrush and the others have suffered greatly. We kept our heads down and took care of everything so that clients on our Business Plan from Squirrly SEO (NOT the PRO plan) did not feel a glitch. It was hard to do and each quarter presented many challenges, but we’ve solved all of them. Unlike the other developers in the industry.
AI, GEO and AEO Presence
I am working on a short guide for you.Â
The Search Engine Journal quoted me last year for being one of the very few people who actually understands LLMs txt.
AEO and GEO are such hype words, that I didn’t want to touch them so far. GEO is also wrong terminology, because anyone who’s been in SEO for more than a minute knows that GEO (when it comes to SEO) is about maps and local SEO, plus local rank tracking.
Apparently everyone has a short memory, so a lot of people are now leaning towards that term.
The only way for a small business to get into AI search is by following what I taught you last year in “Foundations 2025” (use social media)… and rank high on Google (wow… who saw that coming?).
There is another way to make it into AI search, but small businesses do not have the budget for such an endeavor.
So, to keep things real, I will let you know more next week about ranking on Google Search (Gemini AI and AI Overviews in the Google Universe) and Bing (for Perplexity and OpenAI models+ChatGPT). Our rankings in Bing have been helping us a lot over these past two months.
Perplexity, ChatGPT and AI Overviews read and give information from the pages that rank high (top 10, sometimes less than 10 positions) at the very moment that a user makes the query. This is the key to solving the puzzle.
There’s an extra component related to “Thinking Models”, because the initial query will get changed before results are returned, but there is a way to inspect that and find out exactly what the LLMs are doing.
Social Media Presence
You will never burn out again, trying to keep profiles active.
Good news for everyone who manages social media profiles.
Cristina has made the perfect video for you. Watch it here.
One of the biggest announcements in Squirrly Social last year was being the first company to bring back what was known as Evergreen publishing on social media.
Who killed it?
Evergreen posting was all the rage when we launched Squirrly Social back in 2018. However, at one point Facebook, Twitter (now X), Instagram, LinkedIN decided to kill it.
How?
They checked each API request made back to their platform. If the social media scheduling tool made a new request using a message that was already on that platform, it killed it instantly.
What changed?
Every social media manager and small business owner was sad, because now they had (a lot) more work to do every single week to keep the brand looking active (if clients don’t see activity on your socials — they leave you. Fast.)
What did AISQ do?
We made an integration with OpenAI (BYOK). We added an option to manually choose which posts need to be repeated.
Then… we created the fully automated method that Cristina shows you in the video.
We revived Evergreen publishing.
Now the AI rewrites the post so that it’s original when it gets sent via API and the platforms don’t block you anymore.
Email Marketing
The Hero You Need
After sending millions of emails using Email Hero by Squirrly, I was happy to see in 2025 that marketing agencies asked us for access and also started using it themselves.
At the moment, the only way to gain access to Email Hero by Squirrly is to get AISQ Meteor (the entire ecosystem, built for marketing agencies) or to get AISQ MarketingPRO (built for marketers who handle all the marketing for one company).
You’ve been reading and receiving emails sent with our own solution for a very long time now. We’ll roll it out to more clients this year. We’ve built most of our $5 Million USD revenue via emails to our audiences and it’s been the number 1 channel for us. We’re giving access to many best practices via this new app (that’s been in Beta since September 2023)
AI Marketing Automation
AI Agents shouldn’t require tons of spreadsheets and lots of complicated diagrams.
Next Level Marketing AI – included in AISQ Meteor and AISQ MarketingPRO – will soon have the ability to send out your emails for you (after human approval).
Yes, some agencies and also some testers have been doing this for quite some time, but we had a very small access group for this part.
Soon, it will reach the official web app, so that every user of Next Level Marketing can have emails auto-scheduled and ready to hit inboxes.
With NLM the system does all the “grindy” work on your behalf. There’s nothing you need to setup. This isn’t a Zapier trick.
Cyber Security
Threat Detection Will Soon Reach WP Ghost by Squirrly
I’ve published an article recently about the short security scare.
Can’t wait to release the threat prevention for everyone. It’s a game changer and it completes our solution for hack prevention on WordPress.
Learn Digital Marketing
There is an easy way to train 40 people and give them good marketing skills.Â
Learning digital marketing with all the required skills like: booking online meetings, ecommerce, email marketing campaigns, running giveaways that bring ROI — should be easy.
Now you can give 40 users access to learn from Education Cloud PLUS. This is a special plan we’ve only released for marketing agencies who have AISQ Meteor from us.
We’ve been announcing new courses on Free Access for quite a while now. If you haven’t reached this section yet, it’s worth a look. See the courses. Do a CTRL+F for “February 2026” to see what courses you can learn from next.
Personal Branding
The under-rated video you should watch right now to see how to build your personal brand.Â
Our marketing tools for professionals have grown a lot. I want to show you a quick 3:44 minute video that shows how an AI can help you build your personal brand with ease. Watch it now.
An author box example that shows how bios can be used for marketing:
Starbox PRO: our WordPress plugin for boosting SEO through E-EAT and personal branding has its own website now. You can find it here.
Ecommerce Product Feeds
What if your store could get optimized with just 1 click?
This is beyond science fiction. This is NOT a plan for the future. It’s something we’ve already used for ecommerce clients who joined Florin Muresan’s Growth Program.
Google Merchant has certain requirements. Agencies need an easy way to make all the data from WooCommerce to get the green light from Merchant.
We’ve built a WordPress plugin + web app that automatically maps all the WooCommerce fields. You can use Whatsapp to ask us about it.
However, Google Merchant also has guidelines for how it wants the texts to be. Most of the times the feeds don’t get accepted. When they do, they have a low score in Merchant, which ruins the chances for the ecommerce owner to run ads.
Other than mapping the fields to make sure it gets accepted, there is a one-click option to have the AI rewrite the enitre feed using Google’s guidelines.
This system is already rolled out to clients of AISQ Meteor and AISQ MarketingPRO.
Agency Life
Case Stories for Agency Owners
After the Graveyard (yes, we’ve built a graveyard for MailChimp, Jasper, WordFence, SEMrush and others – you can enter from this page) went live, agencies kept asking: “Has this actually worked for teams like ours?”
So we documented a few real cases:
• A digital marketing agency that replaced freelancers and cut delivery costs
• A web design agency that added social media as a retainer without hiring
• An SEO agency that used E-E-A-T to grow higher-value retainers
• A marketing agency that fixed email segmentation, cut costs, and improved deliverability
Different agencies. Different problems. Same pattern: fewer tools, more leverage.
You can browse the stories here:
👉 Case Studies From Agencies
If one of them feels uncomfortably familiar, that’s usually the signal it’s worth a closer look.
AI Chatbots
No need to pay the high bill for Intercom’s AI when you have this one
Customer Service with an AI Chatbot?
There’s one way your clients want to talk to a bot and that is “give me the information I require really fast and don’t make me navigate the entire site”.
See how a car repair shop was losing clients because it wasn’t clear what kind of car repairs they were doing.
ContentLook AI gives you two types of AIs:
1. The one from the case study.
2. Another AI that helps agency owners build monthly retainers by showing their clients exactly what work needs to be done.
There’s a complete 10 minute walk-through for the RetainerBuilder AI. And here it is.
Solo Marketer
In most 30-15 employee organizations there is just one marketing person.Â
Some of Lucian’s friends recently became marketers at different organizations.
Each of them is “the marketing person”… because there is just 1 in the entire org. Expected to handle email marketing, social media campaigns, SEO, publishing, schedules, content calendars, cyber security, growing E-EAT scores and making strategies for the next quarter.
Obviously they asked us what they should be using to do their new job. It hit us then: “there’s no default when it comes to becoming a marketer”. So we changed things.
We Built a New Category
Just like: Offices run on Microsoft Office
Designers rely on Adobe
Developers use Visual Studio
Solo marketers needed a default system.
Not a collection of tools. Not disconnected AI features. Not software that quietly signals “this role can be automated away.”
So we built one. AISQ MarketingPRO is the first Human-Centered AI Marketing Operating System. A system designed to be piloted by a skilled marketer.
Something our team sets up for the marketer, and then the solo marketer can have an AI that sends tasks between all the apps inside, removes burnout and does the busywork. The human approves and pilots the whole system, so that ROI will be achieved.
Know everything you need about the Digital Presence Engine you’re using: |
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