Why SEO Audit is Important: A Comprehensive Guide

A successful SEO strategy is one that keeps evolving. Your site and strategy need to be constantly tracked, tweaked, and improved. From time to time, there will be stuff you need to fix, things you’ll add or replace. If you don’t stick with this ongoing process, you’re going to fall behind. That’s where an SEO audit comes in. In this article, we’ll explore why SEO audit is important and how it can help you improve your online presence.

A Comprehensive Analysis of Your Content Marketing Strategy

Squirrly’s Audit Suite is a powerful tool that monitors all essential aspects of your content marketing strategy and gives you an overall score to note its performance. By looking at this data, as a site owner, you’ll always know how things stand, whether your efforts are paying off, and which areas need more work. You will no longer have to rely on others’ theories and opinions to make decisions.

The Importance of Data-Driven Decisions

The SEO audit provides you with valuable data about your website’s performance across multiple areas such as blogging, traffic, social media, SEO, links, and authority. This data empowers you to make data-driven decisions and take the necessary actions to improve your online presence.

Guidance Towards Actionable Steps

The SEO audit is not just about providing you with data; it also guides you towards the actions you should take to improve your score week after week. It offers a comprehensive analysis of the pages on your site, complete with recommended next actions that will help you enhance your online presence. This guidance ensures that you focus on the right areas and take the most efficient steps to improve your website’s performance.

Easy Collaboration and Sharing of Information

When it comes to understanding why SEO audit is important, one crucial aspect to consider is the design of the audit itself. The design of the SEO audit makes it easy to share the information with others on your team who have the authority and knowledge to act on it. If you notice a decrease in the average content optimization percentage in the audit, for example, you can send that information to your content strategist or another team member who can get things back on track. This seamless collaboration ensures that everyone is aligned and working towards the same goals.

Accessing and Using the SEO Audit

Accessing the SEO audit is simple.

From your WordPress Dashboard, go to Squirrly SEO > SEO Audit. Alternatively, you can access it from your my.squirrly.co dashboard by going to SEO Audit. Depending on your Squirrly subscription, you can audit one or more pages from your website. This allows you to focus on the pages that are most important to you and get relevant insights about them.

Understanding the Audit Report

The SEO audit report provides you with a comprehensive overview of how your website performed over time. It shows both on-page and off-page scores, giving you valuable insights into your website’s performance. The report includes tasks that need to be completed, with tips on how to fix them if attention is required. It also allows you to compare audit scores to track changes and understand your site’s evolution over time.

Key Sections of the SEO Audit

The SEO audit is divided into several sections, each focusing on a specific aspect of your website’s performance. Here are some key sections you’ll find in the audit report:

  1. Blogging: This section analyzes the average content optimization across audited pages, giving you insights into the quality of your blog content.
  2. Traffic: The traffic section provides information about the top 10 pages that brought the most visitors to your site in the last week. It also shows the total number of visits per month, giving you a clear understanding of your website’s traffic performance.
  3. SEO: This section analyzes over 20 critical aspects that heavily influence your chances of ranking, including meta tags, page speed, and more. It checks for issues like duplicate meta tags, empty titles, and descriptions, and provides recommendations for optimization.
  1. Social: With the importance of social signals in SEO, this section examines your top shared pages, the number of social media shares your audited pages received, and the implementation of social buttons and protocols like Open Graph and Twitter Cards.
  2. Links: Backlinks play a crucial role in SEO, and this section provides insights into your Moz backlinks count, including the number of nofollow links. It integrates with Moz.com to retrieve information on the authority of the backlinks.
  3. Authority: Your website’s authority is a key factor in ranking, and this section evaluates aspects like page authority, Semrush Rank, and the implementation of site icons and device-specific icons.

Why SEO Audit is Important

Now that we’ve explored the various sections and features of an SEO audit, let’s understand why it is crucial for your website’s success:

  1. Identifying Issues: The audit helps you uncover any issues or shortcomings in your website’s SEO performance. It highlights areas where improvements can be made, such as optimizing meta tags, improving page speed, or enhancing social sharing capabilities.
  2. Optimization Opportunities: By analyzing data and providing recommendations, the audit presents opportunities for optimization. It guides you towards taking actionable steps to enhance your content, improve website performance, and boost your rankings on search engines.
  3. Performance Tracking: When it comes to understanding why SEO audit is important, remember the audit offers a clear overview of how your website has evolved over time. By comparing audit scores and monitoring changes, you can assess the effectiveness of your SEO efforts and identify areas of improvement.
  4. Data-Driven Decision Making: With the audit’s comprehensive data and insights, you can make informed decisions based on real-time information. Instead of relying on assumptions or guesswork, you have tangible data to guide your SEO strategy and focus on areas that yield the best results.
  5. Collaboration and Accountability: The audit facilitates collaboration within your team. You can share the audit report with relevant team members and stakeholders, ensuring everyone is aligned and working towards improving the website’s performance. It also holds individuals accountable for specific tasks and allows for easy tracking of progress.
  6. Staying Ahead of the Competition: SEO is a constantly evolving field, and an audit helps you stay ahead of the competition. By regularly assessing your website’s performance, identifying areas for improvement, and implementing optimization strategies, you can maintain a competitive edge and adapt to changes in search engine algorithms.

An SEO audit is a valuable tool for website owners and marketers. It provides a comprehensive analysis of your website’s performance, identifies areas for improvement, and guides you towards taking actionable steps for optimization. With the ability to track changes, make data-driven decisions, and collaborate with your team, an SEO audit ensures that you stay on top of your SEO strategy and achieve long-term success in improving your online presence. So, don’t overlook why SEO audit is important.

AndreeaLeau
Andreea helps us stick to our Core Values of Delivering Happiness to our Customers. She loves Carcassonne, music and big fan of Digital Marketing Superstars program.

Replace Yourself With AI

Start unlocking the full potential of AI technology with 249 genius ways to use ChatGPT for Digital Marketing.