Being new in the vast area of digital marketing, especially content writing, you may have a hard time understanding what SEO means. To some extent, it can be defined as the process of optimizing your page content in order to rise in the search engine’s listings. Getting there does not mean tricking Google’s algorithm. On-page optimization can assure you the desired outcome if you learn how to use it. Here are some basic tips:
1. The Keyword
The writing rules state that each article should have a topic. Finding the keyword of it is an essential feature, and it can be the tipping point between great results and failure. You must closely research your audience and identify the most appropriate word. This step is essential for successful on page optimization, as all the other aspects depend upon this.
2. Title Tags
The page title is the first impact the user has with your content. To make sure it addresses the desired target, you should include the chosen keyword. Remember, the title should be concise and simple, and its length restricted to less than 75 characters. On page optimization works best this way, as Google places an ellipse if the title is longer.
3. Meta Description
This tag is the description placed in the search engine that gives an insight of your page content. Imagine the meta description as a short advertising copy, it can attract the user on your page or it can generate no engagement from him. Create your own description, otherwise the search engine generates it by itself.
4. The URL’s Structure
On page optimization can be influenced by the structure of the URL, too. Make sure the link is user-friendly and contains a relevant name for the content it provides. Searching for some hair falling tips and being directed to a www.bestcars.org can confuse and frustrate the user. So make sure the link is similar enough and avoids using too many numbers or symbols.
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These tags help search engines identify what your article’s content is. Used properly, it can also boost the reading user experience. No matter how much it improves on page optimization, specialists recommend to avoid using too much headings. Keep it simple, quality over quantity applies in content writing, too.
6. Social Media
It slightly matters how well your article content is, if it does not get enough visibility. The way to improve it is simple, be where the users are, namely, social media. Make yourself noticed on as many communication channels as possible, from facebook, twitter, wordpress, pinterest, flickr or linkedin, depending upon your area, you can engage with your target audience.
[ ATTRIBUTE: Mike Dunn]
These are just some basic tips for content writing that can ease the optimization process. SEO elements are much more complex and demand some studying. However, despite all the technical features that can make your page a number one listing, there is something more: the user. The one using on page optimization should not get lost in too much technology and distract himself from the creation process. After all, creativity and high quality articles is what will make your audience share their experience and become a loyal reader.