Latest posts by Alexandra Nicola
- Lesson 4: Getting Better at Expectation Marketing, an Actionable Plan - October 5, 2017
- Lesson 3: How to Audit Your Site to See If You’re Doing Expectation Marketing Right - October 2, 2017
- Lesson 2: Why Is Expectation Marketing Important For Your Business - September 27, 2017
The title tags, meta descriptions and meta keywords are an essential part of any website.
If you want to increase your site’s visibility in search engine results, then you should pay attention to what I’m about to tell you in this article.
The meta tags for SEO don’t just impact your rankings, they will also encourage users to visit your site.
The Best Approach When Using Meta Tags for SEO
It’s important for your site to have a title tag, but at the same time, you should avoid duplicate title tags on your site. They will have an adverse impact on the ranking of those pages.
The title tag can be a significant advantage for you because it can differentiate your pages among the other search engine results.
The description is shown as the snippet in the result page and it is used to inform the user about the content they’re going to find on the page.
You should use this area to convince a person to click on your link and not on a different one from the Search Engine Result Page (SERP).
At the same time, you don’t want a high bounce rate for your page. Make sure the description of the page will match the person’s expectations.
For example, if you wrote an article about the healthy benefits of eating one banana every day, don’t say in the meta description that you talk about the health benefits of fruits in general.
When visitors will see that the content does not match their expectations, which is what you wanted them to believe, then they will exit your page immediately and make sure they will not click on it again when they see your site in search engine results.
If you are a Squirrly user, it’s incredibly easy to use meta tags to your advantage.
By default, the title tag will be the title of your post you wrote using Squirrly’s live assistant.
Also, the meta description for each page will be the beginning of the article, considering the limit of 160 characters. Search engines set this limit.
You can edit both the meta title and the description from the snippet field, which you can find in the WordPress Dashboard Add New Post tab, bellow your article.
Better yet, you should focus on creating eye-catching metas. Get their attention, make them click, then ensure you fulfill their expectations with the content you provide.
We offered this option because we want you to be able to add title and description to the pages from the edit page mode, which makes it extremely easy to use.
The title of the page cannot coincide with the title tag, as it would be too long and it would look bad.
If you do want to change the title tag and descriptions on your own, do keep in mind the following:
Do not repeat the title from other articles;
Start the title with the main keyword;
Do not copy your title in the description;
In the meta description, use phrases which will stir up the interest of the read;
Make sure the description is accurate in terms of what users can find on the page;
Don't surpass the 75 character limit in the title and 160 characters in the description in order.
In the image below, you can see the different lengths of titles and meta descriptions for the main search engines.
Customizing the meta tags for SEO is useful just for improving your presence in search engine results and to even increase your traffic on your site.
Squirrly, the WordPress SEO plugin checks to see if, for each article, there has been added a custom title tag and description and takes them into account when displaying them on search engine results.
If you have other questions about meta tags and how to use them, feel free to leave them in the comment section.