How To Properly Use Meta Tags For SEO

How To Properly Use Meta Tags For SEO

30 Mar 2014
| Last update: 26 May 2017

The title tags, meta descriptions, and meta keywords are an essential part of any website. If you want to increase your site’s visibility in search engine results, then you should pay attention to what I’m about to tell you in this article.

Even if the meta tags for SEO don’t impact your ranking too much, they will encourage users to visit your site.

The Best Approach When Using Meta Tags For SEO

It’s important for your site to have a title tag, but at the same time, you should avoid duplicate title tags on your site. They will have an adverse impact on the ranking of those pages.

The title tag can be a significant advantage for you because it can differentiate your pages among the other search engine results.

The description shows the snippet in the result page, and it is used to inform the user about the content they’re going to find on the page.

You should use this area to convince a person to click on your link and not on a different one.

At the same time, you don’t want a high bounce rate for your page. Make sure that the description of the page will match the person’s expectations.

How To Make Things Happen With Meta Tags For SEO

If you are a Squirrly user, it’s incredibly easy to use meta tags to your advantage. 

By default, the title tag will be the title of your post that you wrote using Squirrly’s live assistant.

Also, the meta description for each page will be the beginning of the article, considering the limit of 160 characters. Search engines set this limit.

You can edit both the meta title and the description from the snippet field, which you can find at the bottom of the page.

Better yet, you should focus on creating eye-catching metas. Get their attention, make them click, then ensure that you fulfill their expectations with the content you provide.

We offered this option because we want you to be able to add title and description to the pages from the menu, which makes it extremely easy to use.

The title of the page is taken from the menu and it can not coincide with the title tag as it would be too long and it would look bad.

If you do want to change the title tag and descriptions on your own, do keep in mind the following:

  • Do not repeat the title from other articles;
  • Start the title with the main keyword;
  • Do not copy your title in the description;
  • In the meta description, use phrases that will stir up the interest of the read;
  • Make sure that the description is accurate in terms of what users can find on the page;
  • Don’t surpass the 75 character limit in the title and 160 characters in the description in order. 

In the image below, you can see the different lengths of titles and meta descriptions for the main search engines.

best seo

In Conclusion

Customizing the meta tags for SEO is useful just for improving your presence in search engine results and to even increase your traffic on your site.

Squirrly, the WordPress SEO plugin checks to see if, for each article, there has been added a custom title tag and description and takes them into account when displaying them on search engine results.

If you have other questions about meta tags and how to use them, feel free to leave them in the comment section. 

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