In Squirrly SEO, Briefcase Labels give you the flexibility to manage your keyword portfolio based on your current needs and goals.
With Labels, you can easily organize keywords you’ve stored in your Briefcase into tighter groups, like little keyword families.
By working with keywords this way, you can make your keyword research more actionable and ensure better focus for everyone working on a project.
It’s a simple and effective way to build winning SEO strategies — and keep your keyword portfolio as neat as Marie Kondo’s closet.
To help you squeeze out every ounce of awesomeness from this feature, I want to share with you 3 creative ways to use Labels that will instantly prove useful.
I’ve got a feeling you’ll love these, so let’s dive right in!
1. Use Labels to Group Conversion-Focused Keywords 🛒
The queries people use to search online reveal a lot about what they’re after.
Key phrases that incorporate words like “cheap”, “free shipping”, “best price”, “for sale”, or “buy now” indicate high purchase intent (meaning: the consumer is close to completing a purchase of a product or service).
You can gather all these conversion-focused keywords under a single label called “Transactional.”
This way, you’ll have a neat way of tracking how much of your content is optimized for conversion.
2. Use Labels to Group LSI (Latent Semantic Indexing) Keywords 💕
Consider grouping together keywords that are related, similar, or synonyms with the main keyword you want to target.
By doing this, you’ll have a clear roadmap of which semantic keywords to include when creating your content.
It’s all about optimizing NOT just for a single main keyword but for the broader TOPIC of your page/article.
Google loves that! When your content showcases a comprehensive understanding of the topic, Google is more likely to rank it higher in search results.
3. Use Labels to Build a Strong Brand Identity 🚀
You could also create a label named “Branding” and include specific words or phrases that perfectly encapsulate your business / your values and vision / your brand’s most distinctive traits.
If you have a team of content writers for your site, this way of using labels becomes a game-changer.
- It serves as a guiding light, helping your team stay on track during the content creation process.
- Ensures that the essence of your brand shines through consistently in all the content you produce.
As a result, when people engage with your content, they’ll get a crystal-clear picture of what your brand is all about.
Your message will be loud and clear, leaving a lasting impression.
You’re up next
You’ve probably already noticed that Briefcase Labels offer a multitude of possibilities.
There are lots of awesome ways to use them.
But I hope that, after reading this article, you’re feeling inspired to do some brainstorming yourself and come up with at least one new label for your site today.