SEO Basics You Need to Master (Actually Not that Complicated)
SEO Basics: Beginner’s Guide to SEO Success Do you ever feel like SEO is too difficult – too difficult to even be worth the effort? Let me tell you… you’re not the only one. Look, the world of search engine optimization is complex and ever-changing. Yes. HOWEVER, the basics of SEO are not that complicated. […]
[WATCH] Why Do You Experience Ranking Fluctuations?
Did Your Rankings Go Down? — Here’s why: Positions on Google fluctuate every single day. Today you might go up, tomorrow you might go down. This is the way that search engines work and it’s not something that you should be afraid of. 1) Your competitors are also working towards making their sites better, so […]
[LiveStream] SEO in 2021 with the All-In-One Solution from Squirrly
WATCH the Livestream here >> Learn more about Squirrly’s innovative features that have the power to transform how you do SEO for your site in 2021; See how the different sections of the plugin look like and discover features that you might have overlooked as a Squirrly SEO user up until now; Take a look […]
[Watch] Why You Shouldn’t Choose Your Homepage for SEO
Your site is so much more than your domain name, or your homepage. However, all beginners make this mistake of optimizing the homepage for valuable SEO keywords. Choose the homepage only for branded keywords. Otherwise, you will easily fail. All the reasons are presented in this video. Watch the video. It will help you build […]
[Guest Post] How Search Engines Evaluate Page Authority
Pretty much everyone with Internet access has heard the term “Page Authority” at least once in their lifetime by this point. But what does it mean? In the old days of Google, there used to be a thing called PageRank, which was a centralized authority metric. It measured the number of backlinks to determine how […]
Google Analytics Complete Setup
The first thing to think about is: (think about the answer and then solve each number in the exact order that we define. Don’t skip steps if you haven’t completed them!!!) Do you already have a Google Analytics account? – if not, go and make one. Do you have a PROPERTY defined inside Google Analytics […]
The 4 Types of Duplicate Content
1. Duplicate content across your pages Duplicate content across your pages happens when you have the same page or the same blog article repeated multiple times on many different URLs of your website. Let’s say you have an article called: “7 Lessons My Dog Taught Me About Life“ If the URL “site.com/my-dog” AND the URL “site.com/lessons/ teachings” both open […]
Direct 1, direct 2, direct 3, indirect
Types of keywords that you can include when doing Keyword Research: Direct 1 Keywords (something general like: social media tool) Direct 2 Keywords (keywords that show strong buying intent like: buy social media scheduling tools) Direct 3 Keywords (based on the Keyword Research Formula: read the lesson where the Formula is presented to get the ideas) Direct […]
Try These Formulas to Generate New Keyword Ideas
Try these formulas to find new keyword ideas in a jiff! Infographic title: 16 Formulas to Find New Keyword Ideas (Don’t Do Keyword Research from Scratch) You can use these formulas as part of a brainstorming session to find new keyword ideas that are relevant to your topic and your audience. Where it says your keyword in the […]
SEO Elements: SEO Context and Why It’s Vital For Any Focus Page
Help Google Understand What Your Page is Really About During WordCamp London, we found out that people don’t know how to build the right context for Google. You may have heard a lot of people saying that Google doesn’t care about keywords anymore, which is, of course, a very misguided thing to say. It’s rather […]
