Understanding the Reality Behind Direct Selling

30 Aug 2016

Direct selling is a concept based on the marketing and selling of products directly to consumers. It is a marketing channel which takes many forms such as one-on-one demonstrations, internet sales and other personal contact arrangements. A textbook definition of direct selling would be presenting it as ” the direct personal…

Continue reading

3 Ways Video Marketing Is Changing Social Media in 2015

by Tim
08 Jun 2016

Social media is changing in 2015. There is hardly any doubt about that. What started as an essential online medium trying its best to connect and bring people together from all over the world is now rapidly changing into a potent medium for e-commerce, especially when it comes to the…

Continue reading

The Light at the End of the Funnel

02 Jul 2015

From a stranger to a promoter, the inbound marketing funnel is an endless road to be discovered. As marketers, our job is to guide users through the mountain of online information, to that specific peak that truly interests them. We have to make them aware of our existence, than engage them with…

Continue reading

Improving Your Business’s Facebook Posts In 5 Easy Steps

by Tim
02 Jul 2015

Making sure your business has a strong presence on social media websites has never been so important. From Tweets to Facebook posts, everything needs to be done right because even the smallest details matter. Regardless of how large or small your business is, Facebook presence is a must. If you…

Continue reading

How To Make Your Facebook Business Page Standout

02 Jul 2015

Making a Facebook business page is one of the first steps, you, as an emerging company, should make. There is no better way to engage with your public than on social media. Facebook is accessible, easy to use, and to some extent, free. While the entry barriers may seem low,…

Continue reading

Keep Your Content Strategy Fresh and Up to Date in 2015

by Tim
02 Jul 2015

Making sure your content strategy adapts to whatever search engine algorithms throw at it is vital. There is no doubt about that, especially if you take into account the recent rumors about Google updating its search engine algorithms. This doesn’t mean much for regular folks, but it can make a huge…

Continue reading

How Video Marketing Came to Change Social Media

by Tim
02 Jul 2015

There is hardly any doubt that video marketing has grown to be a very powerful form of advertising. From old TV ads to viral videos and to today’s company promotional videos, this type of marketing has definitely been through a lot and has achieved immense levels of success. The online medium…

Continue reading

Readjusting Content Strategies in 2015

by Tim
02 Jul 2015

It doesn’t take a marketing genius to know that if you keep on using the same content strategies when trying to promote your brand your efforts will eventually be met with failure. What you need to understand about marketing, especially the online type, is that it’s an entity that is…

Continue reading

How to Touch People’s Hearts? Use Video Marketing

02 Jul 2015

Statistics show that people are exposed to around 3,000 advertising messages on a daily basis. From crossing the street, checking their Facebook page or buying lunch at the local shop, they are unconsciously the victims of a branded society. However, the majority of these ads have little effect on their buying habits. Why? Because there’s no…

Continue reading