Steve Jobs 10 rules for success

How to Write Your Own Author Bio Description

16 Nov 2017
| Last update: 04 Dec 2017

Do you find it hard to describe yourself in just a few words? I know the feeling.

In fact, I find it extremely difficult to write short descriptions about myself. I know my name, I know what I do and what I’m good at but somehow, all I see is a blank space whenever I need to write my author bio.

It’s frustrating, especially when you don’t want to waste a lot of time, but you still want to write a quality bio. One that stands out, paints you in the best light and positively influences how readers perceive you (which is what branding is all about).

Luckily, I discovered some tips that work and I want to share them with you as well.

About pages offer you the luxury of space. You can include everything but the kitchen sink on the page.

Your name, a classy photo, your values, your professional journey, what your mission is. Maybe even a message for the fans.

You have a place to stretch out your thoughts. An author bio doesn’t work the same way.

You have limited space with which you can work. That is why you need a way to optimize your bio.

Otherwise, you won’t get the desired effects:

  • Showing people how confident you are about your writing;
  • Getting more people to read your content;
  • More collaboration opportunities;
  • An increased level of engagement for your posts;

If you don’t have a proper description after your articles, you stand to lose quite a lot.

So, how do you write a “million-dollar,” eye-catching piece of info about yourself? You’ll get the answer in the following lines, so let’s dive right in.

Use the Third Person in Your Description

About pages are always written in the first person. After all, you’re talking about your own achievements. An author bio is a different case.

Of course, you can use the first person if you have a personal blog and you are the sole writer.

However, there are some instances when writing your bio in the third person is your safest bet.

  • For the times you’re going to guest post. You don’t have any control over the design of the author box on the host site. But you can still provide the text for them.
  •  It’s important not to use the first person for sites with multiple authors. Again, this is unless you’re the sole author of your blog.

author bio

The image above illustrates a good example of an author bio that makes use of the third person. It also makes sense when you think about it from a storytelling perspective.

People love stories; stories are (usually) written in the third person. See where I’m going with this?

Sherri told her own little story for her photography blog. It works very well for the overall mood she’s trying to convey in her bio.

The feeling of home sweet home.

Don't Make It (All) about Yourself

Since we mentioned the About page, you should know one thing. You can’t make the author bio all about yourself. 

You might be thinking: “What are you talking about? It’s MY bio!” Yes, it is. But you’re missing the irony here. People are always going to think about themselves first.

That is why your author bio should be about the readers, and what kind of value you can offer them. Establish yourself as an author who helps others with your work.

author bio

As you can see, Crystal here helps aspiring home improvement specialists gain attention for their work.

If people see it’s all about them, you increase the chances of a click-through to your writing. Ultimately, people want others to do stuff for them. 

If you can’t offer them any help, a service, or anything useful, why should they give you the time of day?

Make it obvious to the reader how or why you will help them.

What Should You Include in Your Bio?

Make sure to include what it is you do best. If you’re a cook who happens to blog, explain that you’re good with recipes. That establishes your industry credibility.

Depending on what kind of site you run, you might not want to get too personal in your description.

People want to find out more about the people behind the content they’re reading… but not too much. Take what’s appropriate for your blog style into account, or keep it professional if you’d like to play it safe.

Like Elizabeth here:

author bio

Don’t forget to add a catchy call-to-action to your description. People won’t just click on your name unless you ask them to.

Think of what you want your readers to do when they see your author bio:

  • Do you have a book out? Include a link where people can buy it from.
  • Want them to read the rest of your blog? Include a link to it.
  • Want people to contact you on social media? Add your info in the author box.

There’s no shortage of possibilities. Adapt your bio according to your personal or business needs.

Where Do You Place Your Author Bio?

Personally, we’ve noticed that setting your bio at the end of the article gets the most attention.

If you think about it, any reader parsing your page is most likely not going to start reading your author info first. They’ll dive straight into the article.

Some sites have bios so stealthy you don’t even notice them at first. People think it’s a part of the article and continue reading.

It feels a bit like cheating, doesn’t it? But hey, getting people to read it in the first place is a victory in itself. It’s one of the first steps towards them clicking on your other work.

Getting people to read your bio is a victory. It's the first step to getting more attention to your… Click To Tweet

I'm Still Not 100% Sure about What to Write...

Take notes from the bios we provided above. Maybe the muses will inspire you to write your own great author bio!

All of these tips are included in our eBook that will help you create the perfect online “You”. Click here to download it for free!

We realized people could use some more information on how to improve the quality of their online persona. You’ll find lots of useful information on how to enhance your personal brand.

author bio

You’ll also learn a few things about using Google to your advantage and how to increase quality traffic to your blog.

Moreover, you’ll find out about how to optimize your social media channels to garner all the attention.

Back to author bios now! We already went over how, why, where, and what you should write. The last step would be to get a nice canvas on which you can display your info.

A Shiny Box to Hold Your Bio

Any good author description needs a beautiful author box to hold it. Why waste so much time optimizing your bio if nobody bothers to look at it?

I mean, would you? Think about all the bios you’ve probably seen until now. Has any one of them gained your attention in a pleasant way?

If yes, they probably had a really good WordPress plugin for it. Or they’re excellent programmers.

Since you learned so much about writing a bio, we figured it wouldn’t hurt to recommend a great author box plugin for it. Check out Starbox at this link, and enjoy all the extra attention to your profile!

Irina Pogor

Irina Pogor

Irina is all about creative writing. She's an ambitious, open-minded girl who loves good coffee, pistachio and high heels.
Irina Pogor

26 Comments

  • Joanna @ Everyday Made Fresh

    November 27, 2017 at 3:24 PM

    These are great tips. I’m one who finds it so hard to write about themselves. For my media kit, I actually had my best friend help me!

    • Squirrly

      December 4, 2017 at 10:57 AM

      An outside opinion always helps. It’s a great way to make sure you’re objective but at the same time that you add everything to it.

  • ingrid

    November 27, 2017 at 8:29 PM

    Most times I am overtaken by a sort of false modesty that cripples my ability to write a proficient author bio. In part this is also due to the fact that in my culture boasting is frowned upon while humility is honored. Writing an impressive bio in my mind is equated with boasting and a lack of humility. I constantly war with what is in my head and what is in my heart.

    • Squirrly

      December 4, 2017 at 10:58 AM

      Focus on letting your audience know what will they win by following you. In the long run, people don’t follow people that boast about themselves but the ones that have a point to say and something to offer.

  • Paula Bendfeldt

    November 27, 2017 at 10:37 PM

    These are some great tips for writing a great bio. I really like the idea of adding a call to action. I don’t have a call to action on mine but will add it! Thanks!

    • Squirrly

      December 4, 2017 at 10:59 AM

      Great idea, Paula! It’s just making it actionable and clear for the audience what to do next and why.

  • Amber Myers

    November 28, 2017 at 2:18 AM

    Thank you for this. I need to re-do mine and I’ll keep your tips in mind.

    • Squirrly

      December 4, 2017 at 11:00 AM

      So happy to hear that Amber.

  • Claudia Krusch

    November 28, 2017 at 4:03 AM

    My friend was just talking about this the other day. She is trying to write her Bio. I will have to share this with her.

    • Squirrly

      December 4, 2017 at 11:00 AM

      Please do Claudia. I’m certain it will help her.

  • Jen Walker

    November 28, 2017 at 5:36 AM

    I really like the tips you’ve suggested here. It’s a good idea to not make it ALL about yourself!

    • Squirrly

      December 4, 2017 at 11:04 AM

      Truth is that we all like to know that we get something for everything we do. Especially when it comes to the people that influence us.

  • Emmanuel Damian

    November 28, 2017 at 12:08 PM

    These are such good tips! Writing your own biography can be very tricky too! Thanks!

    • Squirrly

      December 4, 2017 at 11:06 AM

      It’s true, Emmanuel. But once we can take a step back and just be objective and try to find the reason for our audience to follow us it’s a bit easier.

  • Jessica Taylor

    November 28, 2017 at 2:42 PM

    These are great tips! When I started my blog, the about me page was the hardest to write!

    • Squirrly

      December 4, 2017 at 11:06 AM

      You are not the first one to hear that from Jessica. Somehow we find it hard to know what people would like to read about us, as a person.

  • Aditi

    November 28, 2017 at 4:34 PM

    This post came at a time when I really needed it. Great pointers there. I like the point that it shouldn’t be all about us, but about the readers most importantly. Cheers!!

    • Squirrly

      December 4, 2017 at 11:07 AM

      It’s awesome to know it helped you.

  • Jennifer L

    November 29, 2017 at 8:18 AM

    I’ve written mine a few times and I always do struggle on what should be on it. So thank you for creating this guide.

    • Squirrly

      December 4, 2017 at 11:07 AM

      You can bookmark this resource to easily find it each time you need to update your bio.

  • Khushboo

    November 29, 2017 at 10:54 AM

    That’s a very informative post.. I will surely use this tips.. I actually wanted to edit my author description..

    • Squirrly

      December 4, 2017 at 11:08 AM

      Great to know you find it useful.

  • Hannah

    November 30, 2017 at 6:21 AM

    This is a great idea! I always struggle with this and I never really thought someone would cover the subject, ha! Thanks. Super helpful.

    • Squirrly

      December 4, 2017 at 11:09 AM

      It does seem like a popular subject does it? ha! ha!

  • Anosa

    November 30, 2017 at 6:36 AM

    Wow, thanks for this. Indeed a very insightful article. I need to revisit my page and do a quality check about my Bio. It has been done ages ago and I guess I need to update and check it.

    • Squirrly

      December 4, 2017 at 11:11 AM

      It never hurts to update your Bio.