Handpicked Marketing Case Studies

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A curated collection of marketing case studies to get inspired and power your business. This professionally-curated, constantly-updated list includes actionable, fresh, well-crafted case studies and hacks to inspire your next big marketing breakthroughs.

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How to Get 335.7% Higher Engagement on Twitter (according to research)

Twitter is an amazing platform where you can engage with your followers, share posts and drive traffic to your landing pages and blog articles. So, naturally, everyone wants to get higher engagement for their tweets and build an engaged audience.   

These guys analyzed 23,858 Tweets by 145 MarTech Twitter accounts to come up with a framework for dramatically boosting engagement on Twitter. Get the exact formula from this case study.

How iSpionage Achieved + 58% Blog Referral Traffic In 1 Month

iSpionage runs a pay-per-click marketing blog and had been investing in content marketing hoping to capitalize on the additional visits. 

But despite posting regularly on their blog, they weren’t seeing a lot of referral traffic towards the main website. By adding just one thing to their blog, they managed to increase blog Referral Traffic by 58% 

Read this case study to find out what was the solution they came up with.

The Content Strategy that Helped Zapier Get 600,000 Readers

Connecting more than 1,000 web apps, Zapier is all about integrations. What makes Zapier special is that it kind of disappears behind those other tools it brings together.

But marketing a tool that is “invisible” is challenging. The solution that Zapier’s marketing team came up with was to treat every integration on Zapier as a new opportunity to build authority on search engines and reach new audiences. See how they did it.

The Content Strategy that Helped MindMeister Get 332.91% More Organic Traffic

MindMeister, an online mind mapping software, significantly grew their user base and organic search outreach with a solid user-generated content strategy. Find out exactly what they did to achieve tremendous growth in organic traffic by reading the full case study.

How Talview increased their Conversions into Purchases by 2000%

Talview, an AI-powered Assessments and Video Interview platform, had a big issue: they had too many low-quality leads. Their sales team was overwhelmed by having to handle all those leads, and the percentage of leads who turned into purchases was very low.  See how they fixed this,

The 4-1-1 Principle that Will Increase Social Proof and Traffic from Social Media

The 4-1-1 principle was developed and made popular by this guy Andrew Davis, one of the UK’s leading authorities on digital and social media. According to him, your social media routine should follow a specific rhythm in order to be most successful. Curious to know what it is?

A Small Change on Photoweb’s Site Resulted in 3806% more Conversions

Photowebo, a site that provides resources to help photographers build a stronger online presence, increased conversions by 3806% largely due to switching from pop-ups to gated content. Get all steps to implement this tactic yourself by accessing the full case study.

What this Marketer Learned from spending $3M on Facebook Ads

Noah Kogan of AppSumo and SumoMe has spent millions on Facebook Ads and has tried pretty much anything and everything with Facebook advertising to make his ads as profitable and as effective as possible. Find out what are the 5 top lessons he’s taking away from this experience.

The Secret Behind Elegant Step’s 200% Increase in Mobile Conversion Rate

By optimizing the mobile version of its website, UK-based wedding shoes retailer Elegant Steps managed to reduce their bounce rate by 50% and increase their conversion rate by 200% within a month.

Find out what exactly led to these impressive results

How to Get 258% more Backlinks (Neil Patel Study)

You probably know that you should use images to enhance your content and make written text easier to read. But did you think about the potential images have when it comes to helping you score more backlinks for your site? 

Neil Patel decided to analyze all the types of images he used for articles that generated the highest number of backlinks. Read on to see what he discovered.

The Samuel L. Jackson email hack

A lot of what is done in marketing rests on making assumptions that may not necessarily be true. Like assuming that your emails are so great that users will jump through hoops to share them with their friends.

In reality, any additional steps that need to be taken represent obstacles. By crafting pre-made ‘Forward to a Friend’ emails, you can make it as easy as possible for your users to share your emails. Learn how to do it.

The Infographic that Helped College Raptor Go from 0 Organic Traffic to 100K visitors/month

CollegeRaptor, a startup whose focus is on matching students with the right colleges in the US, got to 100K visitors/month by creating an infographic that was picked up by several major sites

Most of the research for the infographic was done using publicly available – FREE – data. What was the infographic about? Read this case study to find out.

How Encharge Got 114K views on a LinkedIn post

Kalo Yankulov, the co-founder of Encharge (marketing automation software) shared the exact formula he used to get 100K+ views, 951 comments, 600+ email leads for one of his LinkedIn posts.

The A/B Test that Led to 161% more conversions on the Homepage

Find out how 160 Driving Academy (a truck driving school) scored massive conversion gains by testing website images and changing the image used on their homepage.

A Minor Change Led to 57% Higher Newsletter Open Rate

The sender name (also known as “from name“) is one of the often underestimated elements which can influence email marketing success. But, as this experiment proves, even small changes can produce important results.

How to Be Sneaky and Beat Twitter’s 280-character limit

Although the character limit is now double than what it used to be, sometimes, you just need more space to say what you want to say. Luckily, there’s a way around Twitter’s character rule. The best part? It’s so simple yet so effective.

The Strategy Yum Yum Videos Used to Made their Video Rank #1 on YouTube

The team from Yum Yum Videos, an explainer video animation production company, managed to rank #1 for the most relevant search keywords in their business (“explainer videos”, “explainer video” and “best explainer videos”).  See how they did it.

How to Use Quora to Get on the 1st page of Google

Quora features a lot of original, user-generated content and allows its content to be indexed by Google, many of its pages rank for some of the most competitive terms on the internet. 

Which means Quora is a powerful marketing tool. If you answer the right questions, your answer will be featured on the first page of Google. This hack shows you how to do that.

The HOTH Redesigned their Home page and Got +840% Signups

Online marketing agency The HOTH was getting a decent amount of traffic to their home page, but the account signup was just 1.4%. 

Most of their traffic came from referrals, word of mouth and direct traffic. That meant that people who landed on their Homepage were already familiar with the company. By changing their long form home page into something less elaborate, they supercharged their conversions.

How to Get 335.7% Higher Engagement on Twitter (according to research)

Twitter is an amazing platform where you can engage with your followers, share posts and drive traffic to your landing pages and blog articles. So, naturally, everyone wants to get higher engagement for their tweets and build an engaged audience.   

These guys analyzed 23,858 Tweets by 145 MarTech Twitter accounts to come up with a framework for dramatically boosting engagement on Twitter. Get the exact formula from this case study.

How iSpionage Achieved + 58% Blog Referral Traffic In 1 Month

iSpionage runs a pay-per-click marketing blog and had been investing in content marketing hoping to capitalize on the additional visits. 

But despite posting regularly on their blog, they weren’t seeing a lot of referral traffic towards the main website. By adding just one thing to their blog, they managed to increase blog Referral Traffic by 58% 

Read this case study to find out what was the solution they came up with.

The Samuel L. Jackson email hack

A lot of what is done in marketing rests on making assumptions that may not necessarily be true. Like assuming that your emails are so great that users will jump through hoops to share them with their friends.

In reality, any additional steps that need to be taken represent obstacles. By crafting pre-made ‘Forward to a Friend’ emails, you can make it as easy as possible for your users to share your emails. Learn how to do it.

The Content Strategy that Helped Zapier Get 600,000 Readers

Connecting more than 1,000 web apps, Zapier is all about integrations. What makes Zapier special is that it kind of disappears behind those other tools it brings together.

But marketing a tool that is “invisible” is challenging. The solution that Zapier’s marketing team came up with was to treat every integration on Zapier as a new opportunity to build authority on search engines and reach new audiences. See how they did it.

How Talview increased their Conversions into Purchases by 2000%

Talview, an AI-powered Assessments and Video Interview platform, had a big issue: they had too many low-quality leads. Their sales team was overwhelmed by having to handle all those leads, and the percentage of leads who turned into purchases was very low.  See how they fixed this,

The 4-1-1 Principle that Will Increase Social Proof and Traffic from Social Media

The 4-1-1 principle was developed and made popular by this guy Andrew Davis, one of the UK’s leading authorities on digital and social media. According to him, your social media routine should follow a specific rhythm in order to be most successful. Curious to know what it is?

A Small Change on Photoweb’s Site Resulted in 3806% more Conversions

Photowebo, a site that provides resources to help photographers build a stronger online presence, increased conversions by 3806% largely due to switching from pop-ups to gated content. Get all steps to implement this tactic yourself by accessing the full case study.

What this Marketer Learned from spending $3M on Facebook Ads

Noah Kogan of AppSumo and SumoMe has spent millions on Facebook Ads and has tried pretty much anything and everything with Facebook advertising to make his ads as profitable and as effective as possible. Find out what are the 5 top lessons he’s taking away from this experience.

The Secret Behind Elegant Step’s 200% Increase in Mobile Conversion Rate

By optimizing the mobile version of its website, UK-based wedding shoes retailer Elegant Steps managed to reduce their bounce rate by 50% and increase their conversion rate by 200% within a month.

Find out what exactly led to these impressive results

The Content Strategy that Helped MindMeister Get 332.91% More Organic Traffic

MindMeister, an online mind mapping software, significantly grew their user base and organic search outreach with a solid user-generated content strategy. Find out exactly what they did to achieve tremendous growth in organic traffic by reading the full case study.

How to Get 258% more Backlinks (Neil Patel Study)

You probably know that you should use images to enhance your content and make written text easier to read. But did you think about the potential images have when it comes to helping you score more backlinks for your site? 

Neil Patel decided to analyze all the types of images he used for articles that generated the highest number of backlinks. Read on to see what he discovered.

The Infographic that Helped College Raptor Go from 0 Organic Traffic to 100K visitors/month

CollegeRaptor, a startup whose focus is on matching students with the right colleges in the US, got to 100K visitors/month by creating an infographic that was picked up by several major sites

Most of the research for the infographic was done using publicly available – FREE – data. What was the infographic about? Read this case study to find out.

How Encharge Got 114K views on a LinkedIn post

Kalo Yankulov, the co-founder of Encharge (marketing automation software) shared the exact formula he used to get 100K+ views, 951 comments, 600+ email leads for one of his LinkedIn posts.

The A/B Test that Led to 161% more conversions on the Homepage

Find out how 160 Driving Academy (a truck driving school) scored massive conversion gains by testing website images and changing the image used on their homepage.

A Minor Change Led to 57% Higher Newsletter Open Rate

The sender name (also known as “from name“) is one of the often underestimated elements which can influence email marketing success. But, as this experiment proves, even small changes can produce important results.

How to Be Sneaky and Beat Twitter’s 280-character limit

Although the character limit is now double than what it used to be, sometimes, you just need more space to say what you want to say. Luckily, there’s a way around Twitter’s character rule. The best part? It’s so simple yet so effective.

The Strategy Yum Yum Videos Used to Made their Video Rank #1 on YouTube

The team from Yum Yum Videos, an explainer video animation production company, managed to rank #1 for the most relevant search keywords in their business (“explainer videos”, “explainer video” and “best explainer videos”).  See how they did it.

How to Use Quora to Get on the 1st page of Google

Quora features a lot of original, user-generated content and allows its content to be indexed by Google, many of its pages rank for some of the most competitive terms on the internet. 

Which means Quora is a powerful marketing tool. If you answer the right questions, your answer will be featured on the first page of Google. This hack shows you how to do that.

The HOTH Redesigned their Home page and Got +840% Signups

Online marketing agency The HOTH was getting a decent amount of traffic to their home page, but the account signup was just 1.4%. 

Most of their traffic came from referrals, word of mouth and direct traffic. That meant that people who landed on their Homepage were already familiar with the company. By changing their long form home page into something less elaborate, they supercharged their conversions.

Where Marketers Come to Grow

It’s hard to keep track of everything new in digital marketing and not feel like you’re missing out on a great new idea that would help you step up your marketing game. 

Sure, there are lots of articles and resources online that cover best practices, talk about strategies, and include useful statistics. 

But there’s one thing that’s better than all that. And that is clear, actionable, proven real-life examples and experiments that delivered proven results.  

The problem?

Great marketing case studies that show incredible results can be hard to come by. A lot of the content out there is purely theoretical, meaning there is nothing substantial to back it up, like an experiment.

And more often than not, the stuff you read sounds good on paper, but have no clear applicability. They are not actionable, and thus are unlikely to provide results.  

Also, who has the time to comb through hundreds of articles every week to get to the really good stuff, right?

Don’t worry, we’ve got you covered! After all, this is our arena – digital marketing is our thing.

The marketing case studies and hacks you’ll find on this page are curated by our team of professional marketers – and ready for you to implement in five steps or less. Get new ideas and clear steps to inspire your next big marketing breakthroughs. 

Find out what creative digital marketing strategies and hacks worked for other businesses, get inspired, and keep moving forward. 

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