You’ve probably seen in the Squirrly SEO dashboard that the older Day 1, Day 2, etc. from the Journey to Better Rankings started to change.
We’re providing a new way of making it super easy to learn and understand all the content in module 1 of the GEO Academy by AISQ Growth.
Building Module 1 was a really interesting experience, and I want to thank those of you who talked to my team about it. AEO and GEO have been placed under a single umbrella to make things easier to show.
I’m sorry if some of you wanted to write to me or any of us directly and sometimes we were busy, but this was a group project. I can’t even recall the number of meetings we went through to get this one ready.
We’ve had more meetings than we usually do when we push the other updates (many recent ones, by the way if you want to check).
The biggest objective Cristina had in mind was to make sure we don’t start preaching tactics. (if you’re like me, you also love those)
So even when we finally decided what we wanted in for the kick-off, the hardest part of building it was deciding on a structure. What should go in Lesson 1, what should go in Lesson 2?
Paul and Irina thought about what I kept saying that this was a huge tide washing away everyone who’s not ready… And guess what?
– it then clicked for all of us. Dude, this needs to be all about understanding that things will never be the same again (Melanie C anyone?)
That made us create each lesson based on a framework that helps each of you identify things happening in your own business right now and taking you through a journey (hint, hint) to make the changes that will ensure your future victories.
I hope you like the structure and that it really makes a great difference in the way you learn about AEO and GEO.
By the way, we recently placed screenshots on the GEO Academy page, so you can see some of the work books and templates you’ll get inside.
Module 2 is coming soon, where I will show you more about how ChatGPT and Perplexity decide who is fit to be recommended (sometimes it’s position 7 or 8 on Bing… or 6, 7)
And there, you will get to see more from the way WE approach this together with the entire teams we assign on each client project. We started getting and documenting the first real results for clients in September 2025.
Our approach has certain nuances, which I’m sure you’ll find interesting.
Cheers and keep pushing, everyone!
