90-Day Growth Program – Data Made Me Do It

You can’t grow a site on guesswork. Sure, you can try, but it usually means wasted time, wasted money, and lost sales. That’s why one of the cornerstones of my 90-Day Growth Program is data. (see here) We don’t just collect it. We report it, analyze it, and then use it to guide our next moves. Especially when it comes […]

Why This Auto Service Lost All Its Rankings (And How We Fixed It)

Doing SEO on their own lead to a few problems that required cleaning up by PROs.  You’ve probably seen my latest articles where I told you about Search Engine Journal and how they talked about us for a second time, because we’re the only ones in the industry who are keeping it real with regard […]

AI Search Is Lying to You! Here’s Why You’re Not Showing Up

Most people think they understand AI Search. They don’t. And that’s exactly why they’re not showing up in: Perplexity Google AI Overviews (Gemini) ChatGPT web results Let me show you something strange. You search for: “klaviyo alternatives” You check Google. You see the top 10 results. So logically… 👉 those should be the sources AI […]

Search the Web: Don’t Be Fooled by AEO/GEO

It was great to see that the Search Engine Journal did a yearly round-up of all the news in WordPress SEO for 2025. My message to you was highlighted in their new article again. (command+F for “squirrly” to find). They liked that I don’t want to hype you up about AEO/GEO nonsense. Just as LLMs txt […]

90-Day Growth Program – Think Your Site’s Safe? So Did this Client

Here’s a story from last week: We took on a new client. From the outside, their site looked fine. But once we ran our first checks, it became clear: they were wide open to attacks. Outdated plugins. Exposed files. Weak login protection. But that wasn’t the worst: — many bad actors from around the world […]

90-Day Growth Program – How I Outsmart Competitors in Month 1

Coffee break, anyone? I’m currently working on implementing the 90-Day Growth Program for a new client, and I thought I’d give you a quick look behind the scenes. This program is super complex. There’s a LOT we do in these 90 days to take a website from “invisible” to “unstoppable.” But since I just wrapped up this part […]

90-Day Growth Program – Here’s How My VIPs Double Sales

I’ll give you everything I have – this growth program for the new VIPs that are going to headline isn’t solely about SEO. For an ecommerce store selling natural remedies and teas, we saw that their SEO was pretty decent, so the first thing we started with was speed and CRO. It’s not that the online store […]

90-Day Growth Program – How I Rescued a Client’s Biggest Money-Maker

I was preparing the reports for 3 clients who had joined the Summer edition of my Growth Program. Each of them had hidden things to find and fix. You’d think that after 16 years of doing this, I’d get bored or tired of it. SEO is so dynamic that it always keeps me on my toes. […]

Lesson 4: You’re Invisible Without This

SEO is no longer about websites. Let that sink in. In 2025, the biggest search engines in the world aren’t just Google anymore. They’re ChatGPT (via Bing). They’re Perplexity AI. And yes — they’re Google’s own AI Overviews. All of them scan the web in a new way. And they pull your content from social […]

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