Social Media Crisis Examples: Lessons Learned and Best Practices

In today’s digital age, social media has become an integral part of our lives. It has revolutionized the way we communicate and connect with people around the world. But as much as it has brought people closer, it has also created a new set of challenges for businesses and brands. Social media crises have become […]

How to Tell the Audience of an Article

A great article starts with a great audience. After all, if your audience isn’t interested in what you have to say, it doesn’t matter how great your content is. So, how do you know what kind of audience your article should target? 👉 The answer is simple: you need to know how to tell the […]

Join Squirrly’s ‘SaaS for Your Friends’ and Unlock Premium Gifts for Free

👋 Hey there, marketers! Are you tired of shelling out big bucks for premium business software? Are you always on the lookout for ways to save money while still getting access to top-notch tools? Look no further than Squirrly’s ‘SaaS for Your Friends’ program. SaaSForYourFriends.com <<  What is ‘SaaS for Your Friends,’ you ask? It’s […]

Competitor Keywords: How to Turn Data into Opportunity

I don’t know a whole lot about football. I’m more into cars. But I do know quite a lot about a practice that is super popular in this world, namely that before any big match, the coach of a team takes time to study the opponent. They look at things like gameplay, strategy, attacks, who […]

Competitor Content Analysis: How to Get Your Competitors to Work for You

“Keep your friends close, but your enemies closer.” — Don Corleone (The Godfather) When Mario Puzo wrote down this iconic line in his famous novel, he surely didn’t imagine that years later, the quote will be so incredibly relevant for site owners competing in the same space. But what does it mean to keep your enemies […]

[Case Study ] 3806% More Conversions using This Tactic

Tactic: Using gated content to increase email subscribers Photowebo, a site that provides resources to help photographers build a stronger online presence, increased conversions by 3806% largely due to switching from pop-ups to gated content. In their case, the content was a list of 101 different email subject lines their audience can use for their […]

Left vs. Right: Where to Put Your CTA Buttons (research)

The call-to-action (CTA) is one of the most important elements to consider when designing a page, as it plays an essential role in shaping the user’s experience effectively. In addition to color, shape, and other aspects related to design, where you place your CTAs will also help determine how effective your call-to-action buttons are. When […]

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