Google had to admit in court that I was right all these years.

I’ve told you many emails ago that I was a researcher in Neural Networks and AI back in 2010. By the time I was in the 5th grade in school, I was already writing algorithms in Borland Pascal.

What I know and understand is limitations of computing and algorithms. Google as a search engine and Google as a system is very… very… limited. Google and shady SEO experts who only want your attention and money have been telling you that you only need to make high quality content for humans, because Google simply knows what is high quality and they can easily asses it. And that that’s what Google will rank high.

Which was clearly a big fat lie, if you’ve been looking at pages that get to rank on TOP 10 on Google search. Many pages that ranked were garbage. Why did they rank? Because Google can’t know if something is high quality and because ANY algorithm input can be manipulated!

It’s a piece of technology. Google is not a bunch of people deciding what gets to be seen. They are not the art critic that can define the arts taste of a whole generation! They have no idea what good content is. I’ve been telling this to you for years, which is why I’ve built tools like Squirrly Social to bring human traffic to your sites. Having traffic on a page that is properly done, will get a big chance of raising the rankings. It’s also why we as a marketing agency have started traffic-generating ad campaigns for clients, to start getting an initial boost of traffic to their sites. That initial boost of traffic then starts the entire flywheel.

I keep telling clients that the brands we help grow the most with SEO, are the ones that already have some form of traffic.

Why? – because I think in 1s and 0s. I know what Google search tries to asses every single time. Our Ranking Vision AI inside Squirrly SEO has helped us for years to understand experiment results and what was still needed to be seen by Google as a search engine to determine what to rank higher.

It’s why you see such a bit emphasis on Traffic Health in Focus Pages and of things that are related to data from Google Analytics.

AND NOW…. this:

Google was forced to admit in court that I was right all along!

They’ve submitted evidence that they do not understand what a page is about. They have no way of telling if the page is high quality or not.

Which is WHY they need to see human beings visiting that page. Only by seeing how humans behave on that page, can Google (NOT know) guess if their experience on the page was good or not.

The only real thing:
– they have to spy on users’ activities, which they do through different cookies, IP + mac address tracking, browsers (all Chromium), Google Docs, gmail, etc.
– they have ways of using data from that spying to estimate which pages of a site you’ve visited and how long you scrolled or spent time on the page.
– if they have direct Google Analytics data, they use that as the important evidence. (which is why we kept telling SEO users to track via Google Analytics; you’ve all been doing yourselves a favor by listening to me and choosing what I’ve given you).

Many people told us to place other analytics trackers. We opposed it, because it would be anti-SEO. Which would be against what we try to help you achieve with Squirrly SEO. Even now with the AEO and GEO direction, you need all I’m saying in today’s email, because you can’t win on the Retrieval Layer of AIs without this knowledge.

In Focus Pages, you will see that Squirrly SEO needs to see a certain number of human visitors on a page in a given time interval. That’s also by design. Google needs to extract enough data, for it to be statistically relevant.

As with all SEO signals Google uses, it needs to see you have enough, to consider moving you up in rankings. Have it: you move up!

Don’t have it: you’ll stay the same or get down-graded.

There are people who laughed when I told them about traffic and getting real human visitors to websites. They said that’s nonsense. Google is a magical tool that just “knows”.

I’m sure they are all disapointed now. They’ve been living a lie.

If YOU work on the things inside Focus Pages, those are the only things that can tell Google that the content is high quality. Those are the elements that Google algorithms use to make the assessment. And it’s the only way they can now.

AND … it’s now been proven in court and Google showed the documents and did their testimony under oath.

Google only fakes understanding.

That’s why you have me: to explain algorithms and the tech side to you. Because I know algorithms + we have researchers inside the team + we’re members of SEO masterminds + we do experiments with tons of data.

Usually, charismatic fools who say things they know zero about get all the attention. Many business owners believed that nonsense. I’m happy this was finally proven.