How to Find Relevant Content to Share on Social Media Platforms

Today, we’re diving deep into the dynamic world of social media content curation. Whether you’re a seasoned marketer, a budding entrepreneur, or just someone looking to level up their online presence, mastering the art of how to find relevant content to share on social media platforms is key to staying ahead in the game. So grab your favorite beverage, settle in, and let’s unlock some serious social media magic together.

Understanding the Terrain:

Before we jump into the nitty-gritty, let’s take a moment to understand the landscape we’re navigating. Social media isn’t just about posting cat videos or sharing your latest meal (though those can be fun too!). It’s a powerful tool for building connections, fostering communities, and amplifying your message to the world. But with billions of users and a constant stream of content, figuring out how to find relevant content to share on social media platforms can be the key to standing out.

That’s where content curation comes in. Instead of reinventing the wheel every time you hit that “post” button, why not leverage the wealth of content already out there? By curating and sharing relevant, valuable content, you can position yourself as a thought leader in your niche, engage your audience, and keep those social media algorithms smiling.

How to find relevant content to share on social media platforms

How to Find Relevant Content to Share on Social Media Platforms

So, how do you uncover those hidden gems amidst the noise of social media? Here are some tried-and-true strategies to get you started:

  1. Follow the Leaders: Keep tabs on influencers, industry experts, and brands in your niche. What are they sharing? What topics are sparking conversations? By tuning into the movers and shakers of your industry, you can stay on top of trends and find inspiration for your own content.Example: Let’s say you’re in the fitness industry. Follow top fitness trainers, nutritionists, and wellness brands on platforms like Instagram and Twitter. Pay attention to the types of workouts, recipes, and motivational quotes they’re sharing. You might discover new exercises to try, healthy recipes to whip up, or inspiring success stories to share with your audience.
  2. Harness the Power of Hashtags: Hashtags aren’t just for decoration—they’re powerful tools for content discovery. Whether you’re searching for trending topics or niche interests, hashtags can help you cut through the clutter and find content that resonates with your audience.Example: Suppose you’re a travel blogger. one tip on how to find relevant content to share on social media platforms is to search hashtags like #TravelTuesday or #WanderlustWednesday to discover fresh travel inspiration. But don’t stop there—dig deeper into niche hashtags like #SoloTravel or #BudgetTravel to find content that speaks to specific interests within your audience.
  3. Curate with Care: Not all content is created equal, so choose wisely when curating for your audience. Look for content that aligns with your brand values, sparks conversation, and provides genuine value to your followers. And don’t forget to give credit where credit is due—always tag or mention the original creator when sharing their content.Example: Let’s say you run a fashion boutique. Instead of simply sharing photos of the latest trends, curate content that offers styling tips, behind-the-scenes peeks, or interviews with fashion insiders. By adding your unique perspective to curated content, you can create a curated experience that keeps your audience coming back for more.

How to find relevant content to share on social media platforms – Practice

Now that you’ve got the tools in your arsenal, it’s time to roll up your sleeves and get to work. Here’s how you can apply your newfound knowledge to your day-to-day job and work alongside AI to supercharge your social media game:

  1. Automation with a Personal Touch: AI can be a game-changer when it comes to content curation. Tools like Squirrly Social, Hootsuite, and Sprout Social can help you schedule posts, monitor conversations, and even suggest content based on your audience’s interests. But remember, AI is a tool, not a replacement for human creativity. Use it to streamline your workflow and free up time for more meaningful tasks like engagement and strategy.
  2. Data-Driven Decision Making: AI thrives on data, and so should you. Take advantage of analytics tools like Google Analytics, Facebook Insights, and Twitter Analytics to track the performance of your curated content. What types of content are resonating with your audience? Which platforms are driving the most engagement? Use these insights to refine your content strategy and double down on what works.
  3. Stay Agile and Experiment: The beauty of social media is its ever-evolving nature. Don’t be afraid to experiment, take risks, and try new things. Whether it’s testing out different content formats, jumping on trending topics, or partnering with influencers, staying agile is key to staying ahead of the curve. And with AI by your side, you can quickly analyze the results and course-correct as needed.

Final Thoughts on How to Find Relevant Content to Share on Social Media Platforms

Phew! That was a whirlwind tour of the wonderful world of social media content curation. But remember, Rome wasn’t built in a day, and neither is a killer social media presence. It takes time, dedication, and a healthy dose of creativity to make waves in the digital sphere. So don’t be discouraged if you don’t see overnight success. Keep learning, keep experimenting, and above all, keep hustling.

Now go forth, my fellow content curators, and unleash your social media prowess upon the world. The stage is yours—so make it count!

Until next time, keep crushing it!

I am aContent Creator
Avid branding enthusiast, content creator, and proud teacher on Education Cloud PLUS.

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